Responsibilities

• Own the development of insight-driven cross-channel campaign briefs for Amazon Business, in partnership with Brand Planning and cross-functional partners.
• Lead end-to-end campaign development from brief through production to in-market performance, including defining success metrics, measurement frameworks, and learning agendas.
• Own the strategic relationship between Amazon Business stakeholders and XCM’s creative, media, and planning functions, ensuring business priorities translate into actionable campaign direction.
• Lead a multi-market campaign structure across the US, UK, Germany, and Japan, adapting central creative strategy for local relevance while maintaining brand coherence.
• Lead creative development and production — whether through internal creative teams, external agency partners, or a combination of both — ensuring output is on brief, on brand, and bar raising.
• Partner with Amazon Business marketing leads to navigate the transition to XCM’s centralized campaign management approach.
• Engage with international marketing leaders to bring central campaign strategy and key creative assets to life across locales, working within each market’s planning and budget cycles.
• Drive accountability for campaign outcomes across all active markets, including on-time and on-budget delivery.
• Develop and refine the B2B mass advertising playbook within XCM, including frameworks for evaluating market readiness and expansion.

Requirements

• 8+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing, and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience with verbal and written communication for executive-level audiences
• Experience in agency or brand-side marketing roles overseeing complex campaigns, creative problem solving, and cross-functional collaboration
• Experience executing campaigns across traditional and emerging media channels including TV, OOH, cinema, digital display, online video, and paid social

Preferred

• Experience managing global or multi-market campaigns with localized execution
• Experience managing creative output across in-house teams and/or external agency partners
• Experience in B2B marketing or advertising to business decision-makers
• Experience leading campaign transitions or building new marketing capabilities within an organization
• Experience providing creative direction from concept through production
• Experience driving alignment with cross-functional teams across multiple geographies
• Experience defining measurement frameworks or KPIs for new-to-portfolio brands or businesses

Benefits

• health insurance (medical, dental, vision, prescription)
• Basic Life & AD&D insurance
• option for Supplemental life plans
• EAP
• Mental Health Support
• Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• paid time off