Sr. Marketing Manager

Responsibilities

• Pipeline Performance & Reporting
• - Tracking key metrics including New Leads, MQL volume, Sales Registered Leads, Sales Engagement %, lead velocity, and conversion rates.
• - Drive progress against registered leads from Marketing, increasing New Lead → Registered Lead conversion rate, Registered Lead → Customer conversion rate
• - Identify bottlenecks and implement solutions to improve pipeline health and sales engagement.
• Lead Qualification, Routing & Distribution
• - Design, optimize, and manage MQL qualification criteria, scoring, and routing processes
• - Oversee registered lead slot utilization across sales teams and execute rerouting of stalled or high-potential leads.
• - Lead cross-functional programs with Sales teams to test and scale new lead initiatives
• Sales Workflow Optimization & Enablement
• - Drive continuous improvement of sales tools and processes, including one-click status updates, email templates, search functionality, reminders etc

Requirements

• 8+ years of hands-on experience in B2B lead management, marketing operations, or sales pipeline optimization, preferably in the technology or hardware sector.
• Proven track record of improving lead-to-opportunity conversion rates, sales engagement, and marketing-sourced pipeline performance.
• Strong analytical skills with experience building and presenting pipeline dashboards and executive reports.
• Hands-on experience with CRM (Salesforce, HubSpot) and marketing automation platforms.
• Demonstrated ability to manage cross-functional projects and influence Sales teams.
• Data-driven mindset with strong focus on process optimization and results.
• Excellent communication, collaboration, and project management skills.

Benefits

• In addition to a comprehensive benefits package