Responsibilities

• Portfolio Leadership: Own all aspects of product management for the Core Tubes portfolio, including forecasting, financial planning, pricing, lifecycle management, and promotional activities.
• Customer-Centric Growth: Develop compelling value propositions, identify customer needs, and create training programs to support sales teams and enhance customer engagement.
• Regional Marketing & Sales Support: Partner with sales teams to deliver impactful marketing programs, launch management, and field training that drive adoption and retention.
• Strategic Planning: Build and execute annual and long-term marketing strategies—including pricing, positioning, branding, and resource allocation—leveraging data-driven insights and BD’s marketing excellence framework.
• Tactical Execution: Deliver high-quality marketing collateral, demand forecasts, and competitive analyses; manage multiple priorities with speed and precision.
• Innovation & Creativity: Identify new product opportunities and develop creative marketing tactics to differentiate BD in the marketplace.
• Data-Driven Insights: Develop KDG dashboards that synthesize data from multiple sources, enabling actionable insights to optimize performance annually and across strategic planning cycles.
• Leadership & Influence: Lead cross-functional initiatives, influence without authority, and serve as a trusted advisor to internal stakeholders.
• Domestic travel up to 30%.

Requirements

• Bachelor’s degree required; MBA preferred.
• Minimum 5+ years product marketing experience including product launch/planning experience required.
• Healthcare or life sciences marketing experience preferred.
• Depth of marketing expertise in segmentation and lifecycle management experience preferred.
• Proven strategic thinking capability with experience in pricing, positioning, branding, and resource optimization required.
• Strong tactical skills, including spreadsheet proficiency, collateral development, forecasting, and competitive analysis required.
• Demonstrated creativity in marketing tactics and problem-solving required.
• Leadership potential with ability to influence cross-functional teams and manage competing priorities in a high-growth environment required.
• Excellent oral and written communication skills required.
• Track record of continuous learning and adaptability required.

Preferred

• MBA preferred
• Depth of marketing expertise in segmentation and lifecycle management experience preferred
• Leadership potential with ability to influence cross-functional teams and manage competing priorities in a high-growth environment required.

Benefits

• Annual Bonus
• Standard LTI
• Health and Well-being Benefits
• Medical coverage
• Health Savings Accounts
• Flexible Spending Accounts
• Dental coverage
• Vision coverage
• Hospital Care Insurance
• Critical Illness Insurance