Responsibilities

• Build and maintain strong, collaborative relationships with assigned business partners to drive market share expansion and lead joint business initiatives.
• Lead strategic planning efforts that align with the distinct objectives for each species, ensuring all initiatives meet business goals and uphold brand standards.
• Collaborate with key internal teams, including sales, training, partnerships, management, logistics, and purchasing, to ensure cohesive service delivery and brand consistency.
• Work closely with Marketing Specialists and Managers to guide creative strategies for each species, fostering professional development, providing mentorship, and ensuring creative excellence.
• Partner with the Marketing Manager to develop and execute a compelling vision for national trade shows, ensuring consistent and impactful brand representation across all species.
• Drive the division’s advertising strategy, overseeing sales opportunities that support revenue growth and align with brand identity.
• Lead innovative initiatives to continuously elevate brand awareness and market positioning.
• Perform other duties as assigned.
• Overseeing the Multi-Species Marketing Specialist content management assignments, providing feedback, guidance and effective execution of marketing projects.