Responsibilities

• The Marketing Director at Immaculate Conception School serves as the primary liaison between the school, current families, and prospective families.
• This role is responsible for telling the story of the school by showcasing the people, experiences, programs, and everyday moments that make ICS a special place to learn and grow.
• Social Media: Proficient in managing platforms such as Facebook, Instagram, TikTok, and YouTube.
• Website Management: Experience using the WordPress platform and a basic understanding of plugins such as Yoast SEO. Training will be provided on the effective use of WordPress.
• Communications: Understanding of how to utilize Constant Contact to create and manage marketing campaigns for current families.
• Video Editing: Proficient in CapCut, Final Cut Pro, or similar video editing software.
• Graphic Design: Proficient in Canva or a similar design platform.
• Analytics: Basic understanding of Google Analytics and Google Business Profile Insights.
• Maintain a cohesive and recognizable brand voice and visual identity that aligns with the school's overall marketing, communications, and enrollment objectives.
• Collaborate with the Admissions Director to support the school's enrollment goals.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
• Minimum of five years of experience in public relations, journalism, marketing, business, public administration, or a closely related field.
• Experience managing social media accounts and digital marketing initiatives.
• Strong skills in marketing, strategic planning, program development, media relations, and crisis communications.
• Exceptional attention to detail, a commitment to accuracy, and the ability to produce high-quality content for both print and digital platforms.
• Demonstrated project management skills, with the ability to work independently, prioritize competing responsibilities, and meet deadlines effectively.

Benefits

• We offer a comprehensive and competitive benefits package with this position, including health, dental, and vision coverage; employer-paid life and disability insurance; automatic enrollment in the 403(b) plan and employer contribution (whether or not the employee contributes); and generous paid holiday, sick and vacation leave. Please click on the link below for more detailed information:
• https://www.archbalt.org/human-resources/employee-benefits/employee-benefits/