Responsibilities

• Develop and execute referral growth strategies that increase engagement and case volume from general dentists and specialty referral partners.
• Create scalable referral marketing workflows, playbooks, and outreach programs that can be implemented across multiple OMS practices.
• Partner with surgeons and local teams to identify referral opportunities and strengthen relationships within their respective markets.
• Track referral trends and performance, identifying opportunities to increase market share and referral penetration.
• Coordinate educational events, study clubs, CE opportunities, and other referral engagement initiatives.
• Serve as the primary marketing partner for OMS practices, providing strategic guidance and support for local growth initiatives.
• Build and manage local grassroots marketing programs designed to increase visibility and strengthen community relationships.
• Leverage and coordinate designated marketing champions within each practice to ensure consistent execution of local marketing efforts.
• Develop tools, resources, and training that empower practice teams to participate in growth initiatives.
• Support new practice launches, acquisitions, and expansion efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of healthcare marketing experience.
• 3+ years of direct oral surgery or referral-based healthcare marketing experience.
• Demonstrated success developing and executing referral marketing and B2B growth strategies.
• Experience managing multi-location, multi-brand marketing initiatives.
• Strong project management and organizational skills.
• Ability to influence and drive results across cross-functional teams without direct authority.
• Excellent communication and relationship-building skills.

Preferred

• Experience supporting oral surgery groups, OMS practices, or dental service organizations.
• Experience working with surgeon-led or provider-led organizations.
• Knowledge of implant marketing, full-arch case acquisition, and oral surgery patient acquisition strategies.
• Experience creating scalable growth playbooks, workflows, and field marketing programs.
• Familiarity with CRM platforms, marketing automation tools, and performance reporting.
• Healthcare marketing experience in a multi-location, multi-brand setting.

Benefits

• health insurance, retirement plan, and paid time off