Responsibilities

• Strategic Planning/Campaign Management - Develop and drive execution of comprehensive strategic marketing plans and promotional campaigns that align with business objectives to increase demand for new business and cement long-term value for existing customers
• Collaborate with product and sales teams to design go-to-market strategies for new and existing products, providing counsel based on sound marketing principles
• Oversee the implementation of go-to-market campaigns that engage key target audiences and personas
• Engage strategic insights team on research efforts to identify industry trends, customer needs, and competitive landscape and use research data to inform marketing strategies
• Orchestrate the development, implementation, and management of integrated marketing campaigns across multiple channels, including digital, print, events, social media, etc.
• Manage relationships with external agencies and vendors to ensure the delivery of high-quality marketing assets
• Measure and analyze the effectiveness of campaigns, making data-driven decisions on how to optimize performance and return on investment (ROI)
• Directs internal teams and external vendors to create and amplify high-impact content and collateral that can be used across all communication channels, including sales enablement, events, and digital.
• Develop a deep understanding of CSI solutions and services to effectively differentiate and position them in the market
• Create, test, and implement compelling content, messaging, and value propositions that impact our business and our customers

Requirements

• Degree or equivalent and typically requires 7+ years of relevant experience.
• Education
• 4-year degree in Marketing, Business, Communications, or the equivalent relevant business experience
• Critical Skills
• - Ideally, 7+ years of relevant experience (e.g., product launch go-to-market, lead generation campaigns, events, etc.)
• - Healthcare industry experience preferred
• - Excellent communication (written and verbal), collaboration, and interpersonal skills
• - Experience in managing projects in a matrix organization
• Additional Knowledge & Skills
• - Strong critical thinking, analytical, and problem-solving skills