Responsibilities

• Brand Vision & Stewardship: Help define and manage a cohesive brand identity across my entire IP portfolio (YouTube, books, Substack, and films). You will ensure that all messaging, aesthetics, and digital touchpoints (website / social media) align with the core brand strategy.
• YouTube Marketing & Launch: Architect the go-to-market strategy and weekly posting logistics for docu-series. You will bring your marketing expertise to conceptualize high-converting titles/thumbnails, optimize SEO, and direct editor to ensure the final assets drive engagement and growth.
• Book Launch Strategy: Oversee the self-publishing marketing pipeline. You will manage the Amazon KDP backend, coordinate with designers and copy editors, and build out the marketing funnels that drive audience traffic to book sales.
• Operations & Systems Management: Serve as the operational hub. You will manage sub-contractors, build the SOPs that keep our content pipelines running, and utilize AI tools to streamline backend administration.

Requirements

• Formal Marketing Background: You hold a degree in Marketing, Communications, or possess a highly proven, extensive background in brand strategy and digital marketing.
• Brand Builder: You have an exceptional eye for design aesthetics, cohesive messaging, and audience psychology.
• Deep Platform Fluency: You deeply understand modern audience growth, YouTube algorithms (CTR, AVD), and digital launch campaigns.
• Radically Autonomous: You must be able to take a creative vision, build the marketing strategy around it, identify operational bottlenecks, and present fully executed solutions.