Responsibilities

• Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading internal cross-functional collaboration to execute and generate insights to drive decision making.
• Driving and maintaining consistent approaches to consumer research across all elements of brand development. Lead new methodologies and approaches that maximize value for the investment & stay on top of new approaches to get the best consumer learning possible.
• Prioritizes key business questions to go answer. Using a toolkit of research approaches, this role is a key influencer on managing risk and encouraging reapplication of proven successes. Charged with balancing rigor and speed in pursuit of a learning agenda that will lead to the best propositions. Ensures we are building strong and relevant brands with a consumer first mindset.
• Collaborate with cross-functional teams (marketing, media, innovation, shopper, portfolio strategy) to integrate insights into business strategies and actions.
• Develop robust deliverables highlighting key consumer behavior and trends. Responsible for integrating multiple data sources such as Brand Health tracking, IRI/Nielsen Panel, Ipsos, etc., while also conducting custom quantitative research and qualitative research projects to inspire and inform our marketing and leadership team.
• Deliver impactful presentations tailored to diverse audiences, including key stakeholders and senior leadership. Translate complex data and research findings into clear, engaging and actionable narratives.
• Leads & manages 2 direct reports to deliver against all business targets & develop superior talent. Strong performance management & coaching of their team, driving a strong people culture.