Responsibilities

• Execute the marketing strategy and annual plan against revenue, occupancy, and ownership targets; manage day-to-day budget tracking and agency coordination against measurable return.
• Partner with Revenue Management and Sales to prioritize demand generation across rooms, F&B, and events.
• Support the presentation of strategy and results to ownership and Crescent leadership, translating brand work into commercial language and flagging risk and opportunity early.
• Protect and evolve the Populus brand across every guest touchpoint, guiding creative direction so photography, content, and campaigns feel unmistakably Populus — with Pasque, Stellar Jay, Little Owl, and the hotel reading as one coherent world.
• Develop signature programming and activations, partnering with the Sustainability & Experience Manager to turn environmental commitments into experiences guests can feel.
• Lead content strategy across social, digital, PR, and earned media, and help build a digital-PR and press strategy that gets Populus written about by the outlets that matter to this audience.
• Build relationships with local artists, farmers, makers, and civic leaders, representing Populus as a genuine participant in Denver's cultural and business community.
• Develop partnerships — from art collaborations to nonprofit alignments — that extend the brand's reach and credibility.
• Partner closely with the Sustainability & Experience Manager and work cross-functionally with Operations, Revenue, and Sales.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Hospitality, or related field.
• 4-6+ years of progressive marketing experience in lifestyle hospitality, luxury, design, or consumer brands, with strong storytelling and a track record of measurable commercial results.
• Experience supporting budgets, agencies, and cross-functional projects; team lead or informal management experience is a plus.
• Fluency in digital marketing, social, PR, CRM, and paid media, with an eye for when to lead personally and when to delegate.
• Genuine interest in sustainability, design, food and beverage, and community — not just a hospitality resume.

Preferred

• experience with an independent or design-forward hotel brand, a launch or repositioning, or a property with a strong sustainability mission