Sr. Marketing Manager, Global SMB, Amazon Ads at Amazon.com | New York, USA | $141K/yr – $210K/yr

Sr. Marketing Manager, Global SMB, Amazon Ads

New York, USA (Unknown)

$141K/yr – $210K/yrSenior Level7+ years expFull time

Posted 5 months ago

Own the SMB marketing and creative strategy for Sponsored Products, driving end-to-end campaigns and cross-functional alignment.

Own end-to-end campaign management from ideation to measurement
Must-have: Intermediate SQL experience for data extraction and analysis
Standout: Experience leveraging large data sets for segmentation and analysis

Define the overall SMB marketing & creative strategy to increase awareness and utilization of Sponsored Products (audience segmentation, creative/content strategy, channel strategy, and marketing calendar)
Create on-brand, best in class content, tailored to appropriate customers to effectively build acquisition campaigns
Own end-to-end campaign management from ideation to execution and measurement
Audit existing content and identify gaps in content assets
Work across Marketing Managers, Content Creators, Designers, Program Managers, and business leadership to align channel initiatives with cross-functional team goals
Analyze, report on, and optimize against key performance metrics
Preferred Intermediate experience with SQL in performing data extractions and analysis
Experience leveraging large data sets for customer segmentation, targeting, experimentation and analysis
Own lifecycle marketing strategy and execution, leveraging segmentation and customer insights to evaluate impact and inform CX, channel and audience decisions in partnership with data science, marketing operations, and tech teams.
Drive reporting, insights, and optimization loops, sharing learnings with stakeholders and implementing data-driven recommendations to enhance long-term business performance.

Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
Experience presenting creative concepts effectively to senior executives
Experience managing multiple projects and meeting aggressive deadlines
Can work proactively and independently, meet deadlines, and deliver on projects and tasks

health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parential leave