Sr. Marketing Manager, General Surgery & Acute Care

Responsibilities

• Lead development and execution of integrated marketing strategies that accelerate da Vinci adoption in General Surgery, with a focus on da Vinci 5 and SP.
• Build & execute high impact marketing plans and corresponding tactical plans / programs to achieve budgeted growth projections in key areas of General Surgery.
• Develop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps.
• Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.
• Assimilate market trends and their potential implications to current and future work/projects. Understand competition and develop competitive differentiation.
• Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, sales collateral, etc.)
• Work with Key Opinion Leader surgeons to better understand how the da Vinci Surgical System and instruments are being utilized and determine how to communicate that value proposition to other physicians.
• Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry collaborator.
• Build relationships with key society members / leaders to establish a higher level of engagement to ensure Intuitive is seen as an integral collaborator when planning congresses and implementing guidelines.
• Coordinate trade show activities, digital & website development, strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.

Requirements

• 12 plus years of marketing experience in a therapeutic medical device company preferred.
• Proven ability to align diverse teams and use influence marketing strategies to drive business impact.
• Results-driven attitude & a resolve to win; must be self-directed with the ability to work with minimal supervision.
• Proven ability to solve open-ended problems and work cross-functionally to implement initiatives.
• Excellent verbal/written communication and presentation skills, teambuilding, and relational skills to work across multiple constituents.
• Bachelor degree required, MBA or Masters degree preferred.
• Must be well versed in MS Office Suite.
• Ability to travel up to 50%