Responsibilities

• Demand Generation & Campaign Execution
• Develop and execute multi-channel demand generation and ABM campaigns — including content syndication, email nurtures, direct mail, referral programs, and demo programs — to drive lead generation, pipeline growth, and revenue.
• Partner with product marketing, content, and creative teams to develop compelling messaging and conversion-optimized assets across the buyer's journey.
• Collaborate with Software and Controls global growth and commercial teams to operationalize campaigns, ensuring enablement and clear communication throughout all stages.
• Marketing Operations & Technology (Marketo/Salesforce)
• Own and administer the marketing technology stack, including Marketo program strategy, build, and optimization, ensuring alignment with Salesforce for accurate lead flow, scoring, and routing.
• Manage lead scoring, routing, and lifecycle processes in partnership with sales operations, troubleshooting sync issues and maintaining data integrity between platforms.
• Build and maintain automated dashboards to track campaign performance, funnel metrics, and marketing-sourced/influenced pipeline contribution.
• Cross-Functional Partnership & Continuous Improvement
• Partner closely with the SCS marketing team, agency partners, and central marketing team to ensure consistent, aligned campaign execution across the business.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent relevant experience.
• 7-10 years of experience in Demand Generation and/or Marketing Operations in a B2B environment.
• Hands-on experience owning/administering Marketo (or similar marketing automation platform) and working knowledge of Salesforce/CRM data integration.
• Demonstrated experience partnering with sales teams to generate qualified leads and support sales enablement processes.
• Ability to travel domestically/internationally as needed (~20%).

Preferred

• Enterprise SaaS or commercial software industry experience strongly preferred.
• Marketo Certified Expert (MCE) or similar credential.
• Experience with ABM platforms (e.g., 6sense, Demandbase).
• Experience with Google Analytics or Adobe Analytics.
• Experience growing a database organically via multiple channels.
• Strong project management and prioritization skills; ability to work cross-functionally in a global organization.
• Collaborative team player, able to work cross-functionally in both local and remote/hybrid settings.
• Ability to learn new technologies, products, and systems quickly.

Benefits

• Available benefits include medical, dental, vision, and prescription drug coverage; access to Health Coach from GE Vernova, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and financial planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability benefits, life insurance, 12 paid holidays, and permissive time off.