Responsibilities

• Cruva newsletter. Own the editorial calendar, draft each issue, ship on cadence, and grow the list.
• Customer case studies. Interview the brands and creators behind our largest customer wins and develop them into substantive stories that operators in the space share with each other.
• Social channels. Run LinkedIn (primary), TikTok, and Instagram. Voice, production, repurposing, and community engagement.
• Founder content distribution. Sebastian writes the LinkedIn posts and long-form pieces. You edit, schedule, repurpose into clips and threads, and syndicate.
• The Cruva TikTok Shop Index. Our quarterly proprietary data report on the state of the platform. You manage design, copy production, launch, and distribution end-to-end; Sebastian writes the data narrative.
• Lead magnets. At least one free tool, report, or template per quarter. Brief design and engineering, write the copy, ship, and promote.
• Podcast and show production. Once launched: booking, coordination, clip production, distribution.
• Brand and event marketing. TikTok Shop Summit, partner events, customer dinners: both production and storytelling.

Requirements

• 2 to 5 years of marketing experience inside the creator economy or ecommerce, at a creator-economy SaaS, an influencer or creator agency, an ecommerce or Amazon growth agency, or a creator-led DTC brand.
• A strong writing portfolio. Half of this role is writing: newsletter issues, case studies, founder content edits, campaign and landing copy. We ask for samples and weigh them heavily.
• A demonstrated storytelling instinct: the ability to identify the narrative inside a customer interview and produce a piece worth forwarding.
• Fluent, disciplined use of AI tools, with clear opinions on which is best for which task. Taste filters every output before it ships.
• Production discipline. You can brief designers, edit short-form video, run projects to deadlines, and learn unfamiliar tools without supervision.
• Comfort executing against a defined strategy. Sebastian sets direction; you make it real. The right candidate finds this energizing rather than constraining.