Responsibilities

• Lead the planning, creation, publishing, and optimization of content across GGP's corporate social media channels, including LinkedIn, Instagram, Facebook, YouTube, and an internal employee advocacy tool.
• Manage editorial calendars and coordinate content production across internal stakeholders, agency partners, and creative teams.
• Develop and execute integrated content strategies that support corporate marketing initiatives, B2B campaigns, recruitment needs, and brand storytelling.
• Execute content marketing campaigns supporting corporate initiatives, thought leadership, employer brand, and business priorities.
• Coordinate content development and execution for strategic 3rd party partnerships, B2B influencer programs, sponsored content initiatives, and employee advocacy campaigns.
• Manage and optimize corporate website content, including content audits, page updates, blog development, white paper publishing, and content enhancements that improve search visibility and user experience.
• Monitor channel performance and engagement, applying best practices to improve content effectiveness and audience growth.
• Collaborate cross-functionally with internal teams and external partners to identify content opportunities and ensure consistent messaging.
• Perform other duties as assigned.

Requirements

• High school diploma or GED required.
• 5+ years of professional experience in content marketing, corporate communications, social media, or digital marketing.
• Demonstrated experience developing and executing multi-channel content strategies.
• Advanced copywriting and editing skills with the ability to tailor content for multiple audiences and channels.
• Experience managing corporate social media platforms and publishing tools (e.g., Sprout Social or similar).
• Experience managing multiple concurrent marketing projects with competing priorities and deadlines.
• Strong project management and organizational skills.
• Intermediate to advanced knowledge of Microsoft Office and Google Workspace.
• Excellent written and verbal communication skills.
• Experience collaborating with cross-functional stakeholders and managing projects across multiple teams.

Preferred

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or related field.
• Experience supporting B2B marketing or corporate brand marketing.
• Experience working with influencer marketing or strategic content partnerships.
• Experience using CMS platforms, social listening tools, and analytics platforms.
• Experience working in commercial real estate, retail, or related industries.
• Experience supporting executive thought leadership or employee advocacy programs.

Benefits

• Competitive compensation
• Medical, Dental and Vision beginning day 1
• 401(k) Company matching
• 401(k) Vests on Day 1
• Career development programs
• Charitable donation matching
• Generous paid time off (i.e., vacation, personal holidays, paid sick time)
• Paid Volunteer Hours
• Paid Parental Leave
• Family planning assistance including IVF, surrogacy, and adoption options