Responsibilities

• Develop and execute downstream marketing strategies, campaigns, and programs for the cervical health portfolio.
• Partner with cross-functional teams to deliver marketing tactics on time, within budget, and aligned to business goals.
• Translate clinical guidelines, data, and market insights into clear messaging and value propositions for healthcare professionals.
• Support new product introductions with integrated marketing plans, launch materials, and field readiness resources.
• Create and update sales collateral, website content, creative briefs, proof sources, competitive materials, and customer-facing tools.
• Define, track, and report on KPIs to measure campaign performance and adjust plans as needed.
• Lead marketing projects through Legal, Regulatory, and compliance review processes.
• Manage agency and vendor partners to deliver high-quality advertising, public relations, and campaign work.
• Collaborate with Sales Education and Development to create training materials, talking points, objection-handling resources, and learning content.
• Serve as a primary product marketing contact for field sales questions and support needs.

Requirements

• Bachelor’s degree required in Marketing, Business, Product Management, or a related field.
• MBA or advanced degree preferred.
• 5+ years of downstream or commercial marketing experience required.
• Experience in medical device, diagnostics, healthcare, or a related regulated industry required.
• Experience with campaign strategy, product launches, sales enablement, market research, and agency management strongly preferred.
• Familiarity with healthcare customer environments, including healthcare professionals, laboratories, and/or consumer-facing healthcare markets.
• Ability to manage materials through Legal, Regulatory, and compliance approval processes.
• Travel required: average of 50%, approximately 10 days per month, based on business needs.
• Must be able to attend corporate, in-house, field-based, customer, and industry meetings as needed.

Preferred

• MBA or advanced degree preferred.