Responsibilities

• Brand Portfolio & Architecture:
• - Support the development and management of the company’s brand portfolio architecture, including the relationship between the master brand, acquired brands, legacy brands, product brands, solution names, partner offerings, and internal naming systems.
• - Create frameworks for when to retain, endorse, migrate, consolidate, rename, or retire brands.
• - Map the current-state brand and product portfolio to identify overlap, complexity, inconsistency, or customer confusion.
• - Partner with Marketing and Product leaders to define future-state brand architecture recommendations and translate them into guidelines, tools, and decision criteria.
• - Monitor usage of legacy brands, outdated names, and inconsistent portfolio references across key channels and materials.
• Acquisition & Legacy Brand Integration:
• - Support brand and marketing integration planning for acquisitions, including assessment of brand equity, customer awareness, digital footprint, sales impact, customer risk, and operational complexity.
• - Develop brand migration plans with recommended timing, messaging, milestones, risks, dependencies, and implementation needs.
• - Coordinate execution across web, creative, content, product marketing, communications, sales enablement, legal, customer marketing, and customer success.

Requirements

• 8 or more years of relevant work experience with a bachelor's degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.
• 9 or more years of relevant work experience with a Bachelor’s Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• 7+ years of experience in brand strategy, brand management, portfolio marketing, product marketing, integrated marketing, strategic marketing, or brand consulting.
• Experience working with complex brand, product, solution, or service portfolios, including brand architecture, naming strategy, positioning, messaging, portfolio strategy, or product hierarchy.
• Experience supporting rebrands, brand migrations, acquisition integrations, product launches, portfolio simplification, or major go-to-market initiatives.
• Strong project management skills, with the ability to manage complex timelines, workstreams, approvals, risks, and dependencies.
• Excellent communication and storytelling skills, including the ability to create clear briefs, frameworks, presentations, and executive-ready recommendations.
• Strong cross-functional collaboration skills, with experience partnering across Marketing, Product, Product Marketing, Sales, Legal, Communications, Customer Success, Operations, and agencies.
• Ability to bring structure to ambiguity, simplify complex topics, and move between strategic planning and hands-on implementation.
• Strong attention to detail and commitment to high-quality execution.

Preferred

• 9 or more years of relevant work experience with a Bachelor’s Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• 7+ years of experience in brand strategy, brand management, portfolio marketing, product marketing, integrated marketing, strategic marketing, or brand consulting.
• Experience working with complex brand, product, solution, or service portfolios, including brand architecture, naming strategy, positioning, messaging, portfolio strategy, or product hierarchy.
• Experience supporting rebrands, brand migrations, acquisition integrations, product launches, portfolio simplification, or major go-to-market initiatives.
• Strong project management skills, with the ability to manage complex timelines, workstreams, approvals, risks, and dependencies.
• Excellent communication and storytelling skills, including the ability to create clear briefs, frameworks, presentations, and executive-ready recommendations.
• Strong cross-functional collaboration skills, with experience partnering across Marketing, Product, Product Marketing, Sales, Legal, Communications, Customer Success, Operations, and agencies.
• Ability to bring structure to ambiguity, simplify complex topics, and move between strategic planning and hands-on implementation.
• Strong attention to detail and commitment to high-quality execution.
• Experience in a company that has grown through acquisitions, especially in B2B, technology, financial services, payments, SaaS, marketplaces, platforms, or other complex portfolio businesses.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.