Sr. Marketing Manager – BD Pyxis™ Platform

San Diego, CA (Hybrid)

$146K/yr – $234K/yrSenior Level6+ years expFull time

Posted 1 day ago

Job Summary

Own and drive marketing strategy, growth, and commercialization efforts to accelerate adoption and market leadership while turning customer, market, and competitive insights into actionable plans.

  • Lead strategy and execution across segments, personas, and journeys.
  • Align pricing, promotions, and market development with business goals.

Job Description

Responsibilities

  • Drive Strategy, Growth & Commercialization
  • Lead marketing strategy, identifying opportunities to accelerate growth, adoption, and market leadership.
  • Define target segments, customer personas, and value propositions that drive customer acquisition and retention.
  • Translate customer, market, and competitive insights into actionable growth strategies.
  • Support pricing, promotional, and market development strategies aligned with business objectives.
  • Champion the Customer & Market
  • Engage with customers, sales teams, and industry leaders to understand customer needs, workflows, buying behaviors, and market trends.
  • Leverage customer and market insights to inform strategy, messaging, and commercialization plans.
  • Develop compelling messaging and customer value stories that clearly communicate outcomes
  • Drive Marketing Execution & Business Results

Requirements

  • Bachelor’s Degree
  • At least 6 years of marketing experience within a complex, global corporate environment
  • Experience leading product commercialization, new product launches, and end-to-end lifecycle management
  • Experience in developing and executing go-to-market plans, including segmentation, positioning, messaging, launch readiness, and commercial enablement
  • Customer-focused, curious, and driven by results
  • Comfortable navigating ambiguity and turning ideas into action
  • Ability to travel up to 30%

Preferred

  • Masters Degree/MBA
  • MedTech experience highly preferred
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BD

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BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.

Founded in 2004
Franklin Lakes, New Jersey, USA
45K employees (2,188 in marketing)
100% recommend to a friend

Salaries

Posted range

$146K/yr – $234K/yr

Taken straight from the job posting.

See all BD salaries

Funding

Total Funding
$540M
Last Raise
$540M
Post IPO Equity, 3 years ago

Funding History

  • Aug 2023
    Post IPO Equity • $540M

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$24.4K
Traffic Source Mix
Search
44.9%
Direct
38.3%
Referral
10.1%
Social
5%
Paid
1.6%

Headcount Trend

Current headcount: ~45.4K

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