Responsibilities

• Define the strategic direction for the campaign by translating guest insights, cultural context, competitive dynamics, and business priorities into a clear point of view that guides creative development and inspires breakthrough work.
• Partner with Target Creative, agency, and cross-functional teams to bring the campaign's strategic direction to life through breakthrough ideas and experiences that strengthen Target's brand and drive business growth.
• Orchestrate the end-to-end Back to School campaign by aligning Marketing, Creative, Media, Social, Digital, Merchandising, Enterprise Insights, and agency partners to deliver a connected guest experience across the guest journey.
• Lead cross-functional teams through ambiguity, aligning stakeholders, driving strategic decisions, and balancing guest needs, business priorities, and executional realities throughout campaign development.
• Define success metrics, monitor campaign performance, and translate insights and learnings into actionable recommendations that strengthen future campaigns and improve marketing effectiveness.
• Represent the Back to School campaign across Marketing and Enterprise leadership forums, influencing decisions, building alignment, and driving momentum across senior stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; or equivalent experience.
• 7+ years of experience in marketing strategy, brand strategy, integrated marketing, consulting, agency strategy, brand management, or related disciplines.
• Demonstrated ability to translate consumer insights, cultural trends, business priorities, and performance data into clear marketing strategies, strategic briefs, and executive recommendations.
• Strong strategic thinking, storytelling, and communication skills, with the ability to develop a compelling point of view, simplify complexity, and influence decision making across functions and leadership levels.
• Strong creative judgment with the ability to partner with creative teams and agencies, provide strategic direction, and influence breakthrough work from concept through execution.
• Strong understanding of full-funnel marketing and the role each channel plays in the guest journey.
• Proven ability to operate with speed, accountability, and sound judgment in a fast-paced, ambiguous environment while managing multiple priorities.
• Deep curiosity about consumers, culture, retail, shopping behavior, media, and the evolving competitive landscape.

Benefits

• Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.
• Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.
• Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.