Responsibilities

• Develops deep knowledge of assigned solutions, understanding key customer pain points and product use cases that solve these pain points.
• Develops and maintains robust messaging frameworks for assigned solution portfolio including key use cases, product benefits, and value propositions to ensure a consistent tone and style across all market activities.
• Crafts and tunes customer-centric value propositions and product positioning to key buyer personas at each stage of the buying journey, using competitive intelligence and customer insights to differentiate assigned solution suite in the market.
• Serves as the marketing subject matter expert for the foundational identity and payments risk business line at Early Warning.
• Plans, develops, and executes comprehensive go-to-market strategies for product, feature, and initiative launches in close partnership with Product and Market Solutions teams.
• Informs and educates content and growth and acquisition teams about product road map, use cases, enhanced features, messaging, and business goals, ensuring that marketing strategy is aligned in support of product goals.
• Owns a portfolio of solutions and plays a key role in go-to-market strategy for launches related to assigned portfolio.
• Develops compelling solution narratives that are resonant with target audiences.
• In partnership with content and sales teams, consistently assesses efficacy of sales enablement content and tools and optimizes, prioritizing quality over quantity.
• Owns pitch decks for assigned solution portfolio, ensuring decks are customer-centric and consistently updated with the latest product messaging and new features/capabilities.

Requirements

• Bachelor's degree in marketing or business administration , a related field or equivalent education/experience required .
• Typically a minimum of 12 (twelve) years of progressive experience in marketing, B2B product marketing or related experience .
• Strong executive presence and ability to match message to audience.
• Excellent writing skills.
• Possess a strong foundational knowledge of modern B2B marketing strategies .
• Strong stakeholder engagement skills with ability to absorb complex information and synthesize it for diverse audiences.
• Experience working cross-functionally in a hybrid and matrixed environment to drive alignment.
• Demonstrated business acumen and ability to articulate long-term market potential and growth opportunities.
• Proven track record of surpassing objectives and delivering exceptional results.
• Advanced Proficiency in Microsoft Office Suite.

Nice To Have

• Financial services, fintech, internet security or highly regulated industry experience strongly preferred.

Benefits

• Healthcare Coverage – Competitive medical, dental, and vision plans with HSA/FSA options.
• 401(k) Retirement Plan – 100% Company Safe Harbor Match on the first 6% deferral.
• Paid Time Off – Flexible Time Off plus 11 paid holidays and a volunteer day.
• 12 weeks of Paid Parental Leave.
• Maven Family Planning – fertility and family planning support.
• And SO much more – benefits page for latest offerings.