Director of Marketing
Cyber 429
Kansas City, MO (Hybrid)
$95K/yr - $135K/yrIn-houseFull-timeDirector/executive5+ years exp.
2 hrs ago
Sr. Marketing Manager - Anytime Fitness
Woodbury, MN (Hybrid)
$110K/yr – $120K/yrSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive local activation and scalable marketing programs for Anytime Fitness partnerships across the U.S. and franchises.
- Own local activation roadmaps and club/franchise enablement
- Must-have: experience leading brand initiatives from strategy to rollout in multi-location models
- Collaborate with Marketing COE and ops to ensure practical, measurable local programs
Job Description
Responsibilities
- Partnership Support & Activation
- Translate partnership strategy into actionable U.S. launch plans, sequencing, and activation roadmaps
- Ensure partnerships are consistently integrated into the consumer and member experience across touchpoints
- Local Marketing Capability
- Lead the brand team's local marketing capability for the Anytime Fitness system, including:
- Playbooks and enablement resources that equip clubs and franchisees to execute locally
- Field marketing support that helps clubs translate brand initiatives into local activation
- Local marketing fund oversight and self-serve tools that scale local execution
- Partner with operations and franchise support to ensure local marketing programs are practical, adoptable, and measurable
- Identify opportunities to strengthen local marketing performance and share what's working across the system
Requirements
- 5–8+ years of experience in brand marketing, with exposure to local, field, or franchisee-facing marketing
- Proven ability to lead brand initiatives from strategy through rollout and scaling
- Strong understanding of consumer marketing and go-to-market activation
- Ability to operate at both strategic and hands-on levels
- Experience working cross-functionally in a matrixed organization
- Strong communication, organizational, and project management skills
Preferred
- Experience in franchise, multi-location, or distributed business models
- Background in fitness, wellness, or consumer services
- Experience building local marketing playbooks, co-op programs, or field marketing capabilities
- Experience supporting or activating partnership programs at scale
- Strategic and hands-on — can develop ideas and drive execution
- Growth-oriented thinker — understands how brand initiatives and local execution drive business impact
- Operator mindset — pushes work forward and solves problems
- Strong collaborator across functions and stakeholders
- Bias toward action, testing, and learning
Benefits
- Medical, Dental and Vision Coverage
- Hybrid Work Environment
- Life and Disability Insurance
- Unlimited Time off + Paid Holidays
- Fridays off between Memorial Day and Labor Day
- 401(K) Savings Plan Matching at 4%
- 10 Coaching and Therapy sessions
- Mental Health Benefits
- Brand Discounts & Reimbursements
- In-house workout facilities
Self Esteem Brands, LLC
Purpose Brands, LLC provides fitness, nutrition and wellness support and services to more than 7,000 communities and millions of people around the world. We own and operate the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. We combine this portfolio with a world-class franchise operating model and suite of services that helps our brands and franchise owners accelerate growth and deliver exceptional member experiences. Above all, our culture, people and franchise owners share a commitment to personal wellness; a spirit of service to help those who seek to improve their own physical and mental wellbeing; tireless advocacy and innovation for fitness, health and wellness experiences; and a daily honor to earn the trust in our brands from our franchise owners and the people who help consumers on their personal wellness journeys.
