Senior Product Marketing Manager, Communications & Connected Devices
Keysight Technologies
Santa Rosa, CA (Remote)
$136K/yr - $228K/yrIn-houseFull-timeSenior level8+ years exp.
12 hrs ago
Sr. Marketing Manager, Accessories
San Jose, CA (Hybrid)
$140K/yr – $185K/yrSenior Level8+ years expFull time
Posted 5 days ago
Job Summary
Lead end-to-end go-to-market for Nex accessories and merch, shaping positioning, launch assets, and metrics across D2C, Amazon, and TikTok Shop. Own the rollout, testing, and iteration loop with cross-functional partners to scale successful products and sunset underperformers.
- Own and execute launches from concept through early sales and post-launch optimization.
- Drive messaging, pricing input, and cross-channel asset creation with Product, Finance, and Creative.
Job Description
Responsibilities
- Own end-to-end launch plans for new accessories and merch, from concept through launch and early sales.
- Develop positioning, messaging, and launch assets that make each product easy to understand and want.
- Provide input on pricing, bundles, and assortment in partnership with Product and Finance.
- Orchestrate launches across our D2C store, Amazon, and TikTok Shop.
- Define success metrics before launch, such as demand, conversion, attach rate, ratings and reviews, return rates, and contribution margin.
- Design and run tests across pricing, bundles, offers, and creative to learn quickly.
- Build clear recommendations to scale, iterate, or sunset each product based on results.
- Partner with our growth and performance marketing experts to plan and optimize paid, social, and marketplace programs.
- Work with Creative, Content, and Social teams on assets for PDPs, TikTok, email, and the Nex website.
- Coordinate with Product and Operations on launch timing, inventory, and forecasts.
Requirements
- 8+ years in product marketing or go-to-market roles for consumer products, ideally in accessories, consumer electronics, gaming, toys, or lifestyle brands.
- A proven track record of launching products through D2C and Amazon.
- TikTok Shop or social commerce experience is strongly preferred.
- Experience with merchandise or apparel programs is a plus.
- Strong commercial acumen across unit economics, pricing, margin, and demand forecasting.
- Data-driven decision maker who is comfortable with marketplace, e-commerce, and marketing analytics.
- Excellent writer and storyteller who can make simple products feel compelling.
- Highly organized, with the ability to run several launches at once.
- A natural orchestrator who aligns people without needing direct authority.
- Test-and-learn mindset, with the judgment to move fast and the discipline to measure.
Preferred
- TikTok Shop or social commerce experience is strongly preferred.
- Experience with merchandise or apparel programs is a plus.
Benefits
- Competitive compensation package.
- Flexible working hours and vacation policy.
- Product-driven culture that treasures talents and individual growth.
- Front-row seat and hands-on experience with cutting edge technologies in the evolving gaming field
Nex
NEX is now part of CME Group. Clients can now manage risk and capture opportunities across the trading lifecycle.
Salaries
Posted range
$140K/yr – $185K/yr
Taken straight from the job posting.
The middle of this range ($163K) is in line with the median base salary for Senior Product Marketing Manager roles in the United States ($161K).
Senior Product Marketing Manager median pay in the United States
Most pay falls between $135K and $179K. Based on 204 salaries.
Marketing Team
Marketing Team Size
8 (2% of company)
Marketing Roles Posted (Last 30 Days)
4
Traffic Signals
Monthly Visitors
6M
Traffic Source Mix
Search
33.6%
Direct
61.6%
Referral
3.9%
Social
0.6%
Paid
0.3%
Headcount Trend
Current headcount: ~369
Links
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