Responsibilities

• Partner with the Strategic Marketing Team on initiatives during the planning stage to support goal setting, validate assumptions, and define success metrics.
• Analyze marketing performance across paid, owned, and earned channels (e.g., search, social media, email, display, servicing, and content) to identify trends, anomalies, and opportunities ahead of stakeholder requests.
• Strategically recommend improvements based on data, providing clear, actionable guidance to strategic marketing leadership and campaign teams.
• Evaluate ROI across marketing campaigns, channels, and strategies to identify the highest-returning initiatives and recommend where to concentrate investment to maximize impact.
• Ensure data accuracy and integrity from project initiation through after-action reporting, catching issues early and documenting data lineage across marketing datasets.
• Design, develop, and maintain self-service marketing dashboards in Sigma, Tableau, or Power BI, ensuring data is accurate, refreshed, and accessible to non-technical stakeholders.
• Deliver weekly and monthly performance reports to strategic marketing leadership with clear narrative, KPI scorecards, and recommended actions, leveraging AI tools to accelerate report drafting and executive summaries.
• Build and maintain attribution models including last touch, linear, and data driven approaches to evaluate the true contribution of each marketing channel to pipeline and revenue.
• Develop customer segmentation and cohort analyses to guide targeting, personalization, and lifecycle marketing strategies.
• Partner with vendors and data engineers to define requirements for marketing data pipelines, resolve data quality issues at the source, and document data lineage.

Requirements

• Bachelor's degree or an equivalent combination of experience and certifications in marketing analytics, business intelligence, data analytics, or a related field.
• 4+ years of experience in marketing analytics, business intelligence, data analyst, or marketing intelligence roles.
• Experience translating analysis into strategic recommendations that have influenced business decisions.
• Experience using analytics and AI tools (e.g., Claude, Microsoft Copilot, or similar tools) to draft reports, write and debug code, summarize findings, and build lightweight automations.
• Knowledge of Python or R for data manipulation and exploratory analysis.
• Knowledge of data privacy regulations including GDPR and CCPA, and best practices for data quality and lineage documentation.
• Familiarity with digital marketing platforms such as Google Analytics 4, Google Ads, Meta Ads Manager, and CRM systems.
• Understanding of statistical concepts including hypothesis testing, statistical significance, and regression basics.
• Advanced proficiency with at least one business intelligence platform, such as Sigma, Tableau, or Power BI.
• Proficiency working in cloud data warehouses such as Snowflake, including writing strong SQL for data exploration and reporting.

Preferred

• familiarity with attribution modeling, marketing mix modeling, or incrementality testing, preferred.
• Understanding of customer data platforms and how event data flows between systems, preferred.

Benefits

• CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K.
• We also offer company-provided short-term disability, an employee assistance program, and a wellness program.