Responsibilities

• Partner with Demand Generation and Recruiting leadership to shape marketing strategies that attract and engage prospective sellers, business owners, and M&A opportunities for HALO
• Take ownership of translating growth priorities into integrated campaign strategies and briefs, defining audiences, messaging, content, and measurement, and driving programs from idea through execution
• Develop and execute integrated campaigns across email, direct mail, paid media, digital, social, industry advertising, and events, including nurture and targeted prospecting programs
• Develop compelling content and storytelling across emails, landing pages, articles, thought leadership, ads, direct mail, presentations, seller stories, and other communications.
• Build HALO’s visibility and presence within the promotional products industry through publications, associations, events, sponsorships, advertising, content, and new opportunities to reach priority audiences
• Measure performance, continually optimize campaigns and bring forward new ideas and approaches to strengthen seller recruiting and M&A marketing
• Support the development and execution of integrated demand generation campaigns across email, paid media, content and digital channels, contributing ideas, messaging, content and campaign assets from concept through launch.
• Write and develop email marketing content for HALO sellers to share with clients, including trends, new catalogs and collections, seasonal opportunities, tentpole initiatives, and HALO capabilities
• Develop blogs, articles, thought leadership and other content that brings HALO’s trends, insights, expertise, capabilities and client stories to life and supports broader brand and demand generation priorities
• Support HALO’s seller social strategy, helping develop content, campaigns and ready-to use social assets that make it easy for sellers to build their presence, engage clients, and amplify HALO content through their own networks

Requirements

• 4+ years of experience in integrated marketing, demand generation, content marketing, digital marketing, B2B marketing or a related field
• A strong generalist marketing foundation with the ability to move fluidly between strategy, creative thinking, content development and hands-on execution
• Strong writing and storytelling skills, with the ability to create compelling content for different audiences, formats and channels
• Experience developing and executing integrated campaigns across email, direct mail, digital, content, paid media and other channels
• A self-starter who can independently drive work forward, manage multiple priorities and effectively collaborate across teams and stakeholders
• Creative, curious and growth-oriented, with the confidence to think big, bring forward new ideas, experiment and continually look for better ways to reach an audience

Benefits

• Benefits: At HALO, we offer benefits that support all aspects of your life, helping you find a work-life balance that’s right for you. Our comprehensive benefits include nationwide coverage for Medical, Dental, Vision, Life, and Disability insurance, along with additional Voluntary Benefits. Prepare for your financial future with our 401(k) Retirement Savings Plan, Health Savings Accounts (HSA), and Flexible Spending Accounts (FSA).