Responsibilities

• Accountable for marketing effectiveness and integration across Paid Media, Paid Search, SEO/GEO, Content, and other digital partner organizations throughout the enterprise
• Connect cross-functional teams and ensure well-structured, cohesive, and holistic strategies regarding digital discoverability, including LLMs, Search, and Social
• Serve as a key contact across internal, agency, and publisher/media partner relationships
• Articulate digital discovery strategy, coordinate paid and organic planning, targeting, and tactics accordingly, and gain executive support
• Partner with Brand Safety and Platforms and Delivery teammates to innovate with a lens toward AI-first and agentic experiences in a brand-suitable and compliant manner
• Act as an enterprise-level thought leader surrounding the evolving search and discovery landscape
• Work closely with colleagues on the Search CoE and Paid Media teams to measure and demonstrate the full value of digital discoverability
• Project Management/Planning, Operations, Legal, Risk, and Compliance

Requirements

• 10+ years experience in SEO, Paid Search, Programmatic Display, Social Media, or related digital channels - with a top brand and/or agency strongly preferred
• Full command of search and related marketing channel strategies and the business models of search and discovery engines (Google, Microsoft, Pinterest, YouTube, LLMs, etc.)
• Extensive experience with search and discovery advertising platforms and related technologies like web analytics tools and CDPs (Google Ads, Bing Ads, Google SA360/DV360, Google/Adobe Analytics, Pinterest, YouTube, TikTok, Meta, etc.)
• Demonstrated understanding of and experience with LLM visibility and Generative Engine Optimization (GEO) across environments like ChatGPT, Google AI Mode, Co-Pilot, Perplexity

Preferred

• Bachelor’s degree required
• Financial services or similarly regulated industry experience strongly preferred
• An excellent communicator who has ability to craft compelling verbal and written narratives with clarity and brevity
• Keen ability in adapting to changes in business needs and marketplace offerings
• Well-organized, analytical, and creative
• Skills: Collaboration; Customer and Client Focus; Decision Making; Product Marketing and Branding; Strategic Thinking; Adaptability; Analytical Thinking; Digital Marketing; Oral Communications; Relationship Building; Active Listening; Business Acumen; Coaching; Leadership Development; Performance Management

Benefits

• Benefits This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.