Responsibilities

• Serve as the primary liaison between Marketing and ETS, translating business needs into clear requirements and partnering with technical teams and vendors to deliver marketing technology solutions.
• Act as the primary analytics partner for Marketing, building and maintaining Power BI dashboards and SQL Server–based data solutions that drive data‑informed decisions.
• Support and evolve the Marketing Platforms ecosystem, maintain the marketing applications architecture and roadmap, coordinate technical implementations (e.g., SSO integrations), and support procurement activities including contract negotiation and vendor management.
• Work closely with internal business customers to understand business requirements and lead the creation and analysis of functional designs, configuration of business processes, reports, and data loads for Marketing.
• You will help ensure marketing platforms and reporting are reliable, secure, integrated, and aligned to business outcomes.

Requirements

• 3–5+ years as a Business Analyst and/or Data Analyst supporting business applications in an enterprise IT environment; marketing tech or marketing analytics experience preferred.
• Hands‑on experience building Power BI dashboards and working with SQL Server (queries, joins, aggregations, basic performance tuning); strong data analysis, visualization, and data quality assessment skills.
• Experience supporting SaaS platforms and coordinating vendors/technical teams through implementations and enhancements.
• Experience with common MarTech platforms (e.g., marketing automation, CMS, webinar/event tools, customer advocacy/community platforms, digital analytics/tag management, personalization tools).
• Familiarity with CRM‑to‑Marketing workflows (lead lifecycle, campaign taxonomy, scoring, routing) and how they surface in reporting.
• 5+ years’ experience documenting business process flows (MS Visio or similar).
• 5+ years’ experience to eliciting, document, and manage business and functional requirements including business process flows (MS Visio or similar), BRD/FRD, user stories, across multiple stakeholders and teams.
• 3+ years’ experience with Agile delivery (e.g., Jira/Azure DevOps), including writing user stories and acceptance criteria, plus experience with Agile/Waterfall software delivery methodologies.
• 3+ years’ experience using Jira, Bitbucket, Confluence or similar Agile toolsets.
• 5+ years’ experience translating requirements into test scripts and supporting testing/UAT.

Preferred

• Marketing tech or marketing analytics experience preferred.