Sr. Marketing Copywriter

Austin, TX (On-site)

$90K/yr – $95K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own scalable messaging and short-to-long form storytelling for Keller Williams, turning briefs and stakeholder input into audience-first copy across email, web, social, video, and events.

  • Messaging frameworks and content systems that span channels and audiences (agents, leaders, recruits, franchisees, internal teams).
  • Campaign voice and hooks in partnership with strategy and creative teams to support launches and executive priorities.
  • AI-assisted ideation, versioning, editing, and content scaling kept human and on brand.

Job Description

Responsibilities

  • Writes copy for email, web, landing pages, campaigns, social content, video scripts, presentations, and promotional materials.
  • Interprets briefs, business priorities, and stakeholder input into clear, audience-focused messaging.
  • Develops short-form and mid-form copy that drives clarity, engagement, and action.
  • Designs messaging frameworks, talking points, and content systems that can scale across channels.
  • Delivers major initiatives, events, launches, and executive priorities to life through consistent messaging.
  • Writes scripts, outlines, interview prompts, and story concepts for video, podcast, social, and executive content.
  • Collaborates closely with creative, strategy, social, video, PR, events, and agency partners.
  • Manages multiple writing projects while balancing deadlines, shifting priorities, and stakeholder feedback.
  • Asks strong questions, clarifies objectives, and turns rough ideas into polished marketing content.
  • Participates in brainstorms and planning conversations as an active creative partner.

Requirements

  • Bachelor's degree. Four (4) years of related education in Marketing, Communications, Journalism, English, or related field and work experience may be substituted for degree
  • Minimum of five (5) years of specialized experience in copywriting, content marketing, marketing communications, or related field
  • Strong portfolio demonstrating multi-channel marketing copy, including email, web, campaign, social, and/or video script work
  • Polished and professional demeanor
  • Well versed in industry developments, techniques, and trends
  • Proficiency in writing for different audiences, channels, and business objectives
  • Experience working in a fast-paced, collaborative marketing environment

Preferred

  • Excellent writing, editing, and proofreading skills with strong attention to detail
  • Ability to write both short-form marketing copy and longer-form storytelling content
  • Strong understanding of brand voice, campaign messaging, and audience-focused communication
Keller Williams Realty, LLC logo

Keller Williams Realty, LLC

4.3 Glassdoor

Austin, Texas-based Keller Williams, the world’s largest real estate franchise by agent count, has more than 1,100 offices and 176,000 agents. The franchise is also No. 1 in units and sales volume in the United States.Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards agents as stakeholders. For more information, visit headquarters.kw.com.

Founded in 1983
Austin, Texas, USA
110K employees (877 in marketing)
85% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
2.3M
Monthly Google Ads Budget
$188.5K
Traffic Source Mix
Search
24.6%
Direct
68.3%
Referral
5.1%
Social
1.3%
Paid
0.4%

Headcount Trend

Current headcount: ~109.6K

Marketing Team

Marketing Team Size
734 (1% of company)

Recent News