Sr. Marketing Consultant, Deposit Offer Strategy & Execution

Brooklyn, OH (Hybrid)

$71K/yr – $125K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the rate offer marketing for deposit products, aligning product, analytics, and compliance to plan and optimize campaigns that hit strict eligibility and disclosure rules.

  • End-to-end campaign ownership from brief to learnings across rate-offer initiatives
  • Cross-functional collaboration with product, analytics, compliance, and creative to lock objectives and timing
  • Data-driven optimization using prior results and customer insights to enhance effectiveness

Job Description

Own deposit rate offer marketing with end-to-end campaign strategy, governance, and ongoing optimization across product, analytics, creative, and compliance

  • Campaign strategy, execution, governance, and optimization for rate offers
  • Autonomous work with accountable prioritization and outcome ownership
  • Use insights from customer data, prior campaigns, and offer learnings to improve effectiveness
  • Develop, maintain, and approve marketing briefs for rate offers
  • Partner with product and analytics to define objectives, audience, timing, tests, and performance expectations
  • Review messaging and disclosures to reflect approved rate offers and customer experience
  • Coordinate with product, analytics, creative services, agency, compliance, operations, and leadership to execute plans
  • End-to-end planning and execution within control frameworks and risk management
  • Identify and escalate risks around accuracy, eligibility, timing, and controls
  • Lead planning sessions, post-campaign learnings, and continuous process improvements
KeyBank logo

KeyBank

3.6 Glassdoor

At KeyBank we’ve made a promise to our clients that they will always have a champion in us. To deliver on our promise, we’re committed to building a team of engaged employees who do the right thing for our clients and shareholders, and help them achieve financial wellness each and every day. Headquartered in Cleveland, Ohio, KeyCorp is one of the nation’s largest financial services companies. Key Companies provide investment management, retail and commercial banking, consumer finance and investment banking products to individuals and companies throughout the United States and, for certain businesses, internationally. Follow along for business and industry insights, expert advice and more resources to help you achieve your financial goals. KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. KeyBank is Member FDIC. Equal Housing Lender. Credit applications are subject to credit approval.

Founded in 1849
Cleveland , Ohio, US
18K employees (390 in marketing)
63% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
6.1M
Monthly Google Ads Budget
$3.6M
Traffic Source Mix
Search
21.3%
Direct
73.4%
Referral
4.6%
Social
0.1%
Paid
0.5%

Headcount Trend

Current headcount: ~22.6K

Marketing Team

Marketing Team Size
277 (1% of company)
Median Career Experience
14 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$3.3B
Last Raise
$2.8B
Post IPO Equity, 2 years ago

Funding History

  • Aug 2024
    Post IPO Equity • $2.8B
  • Dec 2016
    Post IPO Equity • $500M

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