Drive MARCOM planning, execution and measurement for Textron Systems’ product and program campaigns across domains.

• Work collaboratively with your assigned business lines at all levels, as well as with the broader MARCOM team, to create, execute and measure annual MARCOM plans, encompassing compelling campaigns and content that support domain strategies and growth
• Use research, analytics and other resources to become an expert on stakeholder audiences
• Research the competitive landscape to inform product/program positioning and messaging, and craft clear and compelling value propositions for our products and programs that differentiate us in the marketplace
• Alongside the broader MARCOM team, develop, execute and measure MARCOM strategies tailored to specific audiences, ensuring that messaging aligns with each audience to drive engagement
• Continuously improve results by evaluating and making decisions based on key performance indicators
• Establish and support product/program MARCOM campaigns as described above to drive revenue
• Maintain accountability for all timelines and budgets associated with plans and campaigns in support of your assigned domain(s)
• Develop and implement product/program content and updates across internal and external channels including digital, social and print
• Collaborate cross-functionally and with external partners to lead the creative development process for product/program MARCOM collateral, video, advertising, etc.
• Collaborate cross-functionally and with external partners to develop shot lists/storyboards, legal and security checks and execute photo and video shoots to support product/program MARCOM campaigns