Responsibilities

• Manage and optimize the digital efforts to grow and support membership.
• Define the conversion rate optimization strategy and develop testing roadmaps with internal stakeholders.
• Execute website and performance marketing initiatives, managing campaign setups, creative assets, landing page enhancements, and other digital experiments.
• Work alongside the Performance Marketing team to refine UX, copy, and creative elements through continuous, iterative testing.
• Coordinate with the Personalization Lead to assess creative performance, build reporting dashboards, and share actionable insights across the organization.
• Collaborate with creative agencies, internal teams, and partner networks to distribute creative assets and generate insightful reporting.
• Investigate and implement creative strategies on emerging digital platforms to bolster brand recognition and encourage target audiences to join as members.
• Utilize data-driven insights and A/B testing to pilot novel concepts and execute real-time campaign optimizations.
• Maintain a deep understanding of the digital environment, tracking competitor activities and emerging trends to refine ongoing strategies.
• Analyze CR's position within the competitive landscape by performing consistent research into evolving industry standards.

Requirements

• Minimum 5+ years of digital marketing experience
• At least 3 years of experience in digital campaign development, content management and multivariate testing
• Digital marketer with a strong creative eye (design, creative and UX)
• Experience with external vendors on digital creative and working with marketing teams to achieve business goals
• Audience-first mindset with a commitment to maintaining and improving membership experience
• Expertise in A/B testing with a proven track record of implementing learnings in real time for campaign success
• Ability to optimize marketing campaigns to reach and engage target audiences
• Analytical thinker capable of leveraging data to inform decision-making
• Comfortable presenting findings to senior leadership
• Inquisitive with ongoing curiosity about the ever-changing digital environment and the ability to deliver innovative ideas

Preferred

• Knowledge of and interest in social media channels and interplay between audience, creative and engagement
• Experience includes a mix of nonprofit and commercial.
• Membership or subscription marketing experience.
• Publisher paywall experience.

Benefits

• Medical benefits that start on your first day as a CR employee that include behavioral health coverage, family planning and a generous 401K match.