Responsibilities

• You will be responsible for the implementation, management, and optimization of analytics and tracking setups across various platforms, as well as providing clear and actionable insights to improve campaign performance and client understanding.
• Implement and manage tracking setups across GA4, Google Ads, Meta Ads, LinkedIn Ads, Snapchat, Pinterest, and Microsoft Ads.
• Set up and manage offline conversion tracking to accurately measure the impact of online campaigns on offline results.
• Know how to set up tracking with and without Google Tag Manager.
• Set up real-time monitoring for GA4 and conversion setups.
• Ship AI automations (ChatGPT, Python, Hex, Zapier) that kill manual reporting.
• Unify data: stitch GA4, HubSpot, SFDC, and ad platforms into a single warehouse, including advertising platforms and CRM/eCommerce platforms, including HubSpot, Shopify, Salesforce, and WooCommerce. etc.
• Develop and implement strategies for pulling data from these platforms into advertising platforms to enhance targeting and optimization.
• Analyze data from various sources to identify trends, insights, and areas for improvement in campaign performance.
• Develop and maintain reports and dashboards, including building Looker Studio reports, to visualize data and communicate findings to internal teams and clients.

Requirements

• 3–5 yrs owning marketing analytics and RevOps at a SaaS, agency, or tech-enabled services org.
• Fluent with Looker (or Power BI), BigQuery, SQL, GA4, HubSpot.
• Proven Python or JS chops for data wrangling + API work.
• Hands-on experience deploying GPT-4/Claude/agentic workflows in production.
• Extensive experience in setting up and managing conversion tracking within Google Ads, Meta Ads, LinkedIn Ads, Snapchat, Pinterest, and Microsoft Ads.
• Proven ability to set up and manage offline conversion tracking solutions.
• Fluency in HubSpot, Shopify, Salesforce, and WooCommerce platforms, with a strong understanding of their data structures and APIs.
• Experience in integrating data between advertising platforms and CRM/eCommerce platforms.
• Proficiency in data visualization and reporting tools, with experience building Looker reports.
• Excellent analytical and problem-solving skills with a strong attention to detail.

Benefits

• Flexible PTO.
• 100% Remote
• Learning budget that can be dedicated to testing new analytics tools or training on new platforms or tactics
• 40 hrs/week, full-time