Responsibilities

• Marketing Analytics & Performance Measurement
• - Analyzes marketing performance across acquisition, retention, digital channels, campaigns, and member engagement initiatives.
• - Drives measurement of marketing initiatives through KPI development, reporting, trend analysis, and performance insights.
• - Develops analytical recommendations that identify opportunities to improve marketing effectiveness and business outcomes.
• - Supports testing and measurement initiatives including campaign analysis, segmentation, and performance evaluations.
• - Develops and maintains dashboards, scorecards, KPI reporting, and analytical tools that provide visibility into marketing performance.
• - Monitors key performance indicators, identify trends, and communicate insights to business stakeholders.
• - Ensures data accuracy, consistency, and integrity across reporting and analysis.
• Cross-Functional Partnership
• - Co-owns the design, development, and execution of marketing insights and measurement strategy with Marketing Team counterparts

Requirements

• Bachelor's degree in Business, Marketing, Analytics, Statistics, Economics, Mathematics, Computer Science, or a related quantitative field.
• 3+ years of experience in marketing analytics, customer analytics, digital analytics, business intelligence, marketing science, or a related analytical discipline.
• Demonstrated experience partnering with Marketing and business leaders to deliver analytics, reporting, and actionable recommendations that influence strategic and operational decisions.
• Experience analyzing marketing performance across acquisition, retention, digital marketing, CRM, lifecycle marketing, campaign effectiveness, and customer engagement.
• Strong understanding of marketing measurement methodologies, including attribution, A/B testing, incrementality, customer segmentation, and marketing ROI.
• Experience developing executive dashboards, KPI scorecards, reporting solutions, and self-service analytics that improve visibility into business performance.
• Strong analytical skills with the ability to synthesize large, complex datasets into clear business insights and recommendations.
• Proficiency with SQL and business intelligence tools such as Power BI, Tableau, Looker, or similar reporting platforms.
• Experience working with modern analytics and marketing platforms such as Snowflake, Google Analytics 4, Adobe Analytics, CRM platforms, or similar technologies.
• Excellent problem-solving skills with the ability to identify trends, evaluate business performance, and recommend data-driven solutions.

Benefits

• Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options.
• In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities.
• We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan.
• This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.