Sr. Marketing Analyst, Global

Responsibilities

• Develop and maintain market intelligence frameworks that support strategic planning, business development, and commercial decision-making.
• Leverage internal and external data sources to identify market trends, demand signals, competitive activity, and growth opportunities across key industry verticals.
• Conduct market sizing, segmentation, growth-rate analysis, and competitive market share assessments utilizing multiple research methodologies and data sources.
• Develop and maintain long-range market forecasts and business outlooks by integrating internal performance data with external market indicators and industry research.
• Partner with business platforms, Product Management, Sales, and Marketing teams to evaluate market opportunities and assess business performance against industry benchmarks.
• Design, develop, and continuously improve executive dashboards, scorecards, and reporting tools that provide visibility into market conditions, demand trends, competitive performance, and forecast assumptions.
• Create compelling data visualizations and executive-level presentations that translate complex analytical findings into actionable business recommendations.
• Monitor and evaluate economic indicators, construction market activity, industry trends, and competitive developments impacting Watts' business segments.
• Manage relationships with external research providers and syndicated data sources to ensure accurate, timely, and relevant market intelligence.
• Develop analytical methodologies and processes that improve the quality, consistency, and effectiveness of market data collection, forecasting, and reporting.

Requirements

• Bachelor's degree in Analytics, Statistics, Business, Marketing, Economics, Data Science, or a related discipline.
• Minimum 4 years of experience in market research, competitive intelligence, commercial analytics, strategic marketing, business analytics, or a related field.
• Strong analytical and problem-solving capabilities with experience working with large and complex datasets.
• Experience conducting market sizing, forecasting, trend analysis, competitive intelligence, or business performance analysis.
• Strong data visualization and reporting skills.
• Ability to synthesize complex information into clear, concise, and actionable business insights.
• Strong written, verbal, and presentation communication skills.
• Ability to influence stakeholders through data-driven recommendations and business storytelling.
• Experience managing multiple priorities and projects simultaneously.
• Proficiency with Microsoft Excel, PowerPoint, and business reporting tools.

Preferred

• Experience with Power BI, Tableau, or similar business intelligence and dashboarding platforms.
• Experience with Salesforce or other CRM platforms.
• Familiarity with syndicated research providers such as FMI, Dodge, NAHB, Census data, and other industry market intelligence sources.
• Experience supporting B2B industrial, manufacturing, construction, water technology, or related industries.
• Knowledge of forecasting methodologies, statistical analysis, and predictive modeling techniques.
• Experience working with external market research vendors and syndicated data providers.
• Master's degree in Business Administration, Analytics, Statistics, Economics, or related field.

Benefits

• Competitive compensation based on your skills, qualifications and experience
• Comprehensive medical and dental coverage, retirement benefits
• Family building benefits, including paid maternity/paternity leave
• 10 paid holidays and Paid Time Off
• Continued professional development opportunities and educational reimbursement
• Additional perks such as fitness reimbursements and employee discount programs
• Learn more about our benefit offerings here: https://tapintowattsbenefits.com/