{\"Responsibilities\":\n\u003cp\u003e\u0020\u003cstrong\u003eResponsibilities\u003c\/strong\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDevelop and execute paid media strategies aligned with growth goals.\u003c\/li\u003e\n\u003cli\u003eManage day-to-day relationship with agency of record, including reporting cadence.\u003c\/li\u003e\n\u003cli\u003eLaunch and optimize campaigns across Google Ads, Meta, LinkedIn, TikTok, Snapchat, Programmatic, CTV/OTV.\u003c\/li\u003e\n\u003cli\u003eMonitor performance and optimize targeting, creative, bidding for ROI.\u003c\/li\u003e\n\u003cli\u003eConduct keyword research, audience segmentation, and creative testing.\u003c\/li\u003e\n\u003cli\u003eManage pacing, budgets, and bid strategies for efficient spend.\u003c\/li\u003e\n\u003cli\u003eUtilize automated bidding (Target CPA/ROAS, Maximize Conversions) to scale.\u003c\/li\u003e\n\u003cli\u003eBuild paid media dashboards with Looker Studio, Datorama, or similar.\u003c\/li\u003e\n\u003cli\u003eTrack CTR, CPC, CPA, CAC, ROAS, and impressions; translate data into recommendations.\u003c\/li\u003e\n\u003cli\u003ePresent results and strategic recommendations to stakeholders.\u003c\/li\u003e\n\u003cli\u003eContinuously test new channels, formats, and approaches.\u003c\/li\u003e\n\u003cli\u003eEnsure proper conversion tracking and attribution; manage tools and reporting.\u003c\/li\u003e\n\u003cli\u003eEstablish measurable KPIs and deliver timely insights.\u003c\/li\u003e\n\u003cli\u003ePartner with creative and marketing strategy teams to develop compelling ad messaging.\u003c\/li\u003e\n\u003cli\u003eCollaborate with strategy leaders to align campaigns with business objectives.\u003c\/li\u003e\n\u003cli\u003eAlign landing pages and messaging with briefs; manage agency relationships to meet KPIs.\u003c\/li\u003e\n\u003cli\u003eServe as a key partner across marketing initiatives to scale campaigns while maintaining brand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","markdown":null,