Sr. Manager, Trade Marketing & Specialized Channels

Responsibilities

• Own the Commercial Marketing bulletin and program grid, ensuring clear, consistent communication of priorities, tools, timelines, and programming across the commercial organization.
• Align with Commercial Enablement on annual and quarterly KPIs for selling teams, ensuring commercial communications and program tracking support broader business objectives.
• Trade Marketing Strategy and Experience Design
• - Translate brand strategy and platform into commercial brand standards, tactical guidelines, and activation frameworks that are relevant across channels, subchannels, and routes to market.
• - Partner closely with Brand teams to develop commercially effective program concepts grounded in consumer, customer, shopper, and category insights.
• - Collaborate with Brand teams on the development and commercialization of VAP, PromoPack, and LTOs, ensuring alignment with brand strategy, commercial priorities, and execution feasibility.
• - Build and refine portfolio-wide trade marketing tools, playbooks, and selling resources that support execution in market.
• - Advance the On Premise 3+1 subchannel strategy, including development of subchannel-specific tools, commercial guidance, and portfolio architecture.
• - Support the definition and articulation of portfolio architecture and serve strategy, ensuring resources clearly communicate brand roles, occasion relevance, and execution standards.
• - Create and update reference materials for internal teams, distributors, and partner RTMs covering brand heritage, craftsmanship, portfolio, and perfect serve principles.

Requirements

• Bachelor’s Degree Required
• 10+ years of marketing or creative marketing experience in consumer-packaged goods, luxury environment, and / or subchannel
• Broad, Enterprise thinking and ability to ‘zoom out’ to propose solutions in efficiency and progress
• Disruptive and Innovative thinking and comfort working ‘outside the box’ Comfort in challenging current processes and norms to create new models of efficiency
• Ability to move between strategic large picture endeavors and maintain details across a large team
• Strong business/commercial strategy experience. Strong sales experience with strategic orientation or strong marketing experience with commercial orientation, field marketing, planning, communications and influencing skills
• Experience working within the beverage alcohol & three-tier system
• Strong analytical skills with desire to work with information systems and digital platforms
• Excellent planning and organization skills
• Clear written and verbal communication skills

Benefits

• Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs.
• Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage.
• Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave.
• Professional Development: opportunities for training and continuing education, tuition reimbursement.
• Employee Perks: Plum Benefits and Perkspot.