Responsibilities

• Leads the end-to-end trade marketing strategy across Retail Hair and Prosumer businesses, ensuring alignment across brand priorities, customer needs, and commercial objectives
• Manages and develops direct reports across the Hair trade marketing organization, providing leadership, prioritization, coaching, and capability development
• Drives cross-functional integration across Brand Marketing, Sales, Commercial Strategy, Activation, and Customer teams to improve speed, consistency, and executional effectiveness
• Oversees trade marketing activation across multiple channels, customer models, and business segments, balancing strategic priorities across both Retail and Prosumer businesses
• Establishes integrated go-to-market frameworks and scalable operating models to support portfolio complexity and future growth ambitions
• Partners with senior commercial leadership to identify growth opportunities, category expansion strategies, and customer-specific business development initiatives
• Analyzes the business and 4Ps to define key business drivers across channels and categories
• Defines category growth platforms and KPI frameworks aligned to commercial objectives
• Delivers best-in-class innovation launches leveraging sales enablement tools, seasonal materials, and customer activation plans
• Partners cross-functionally to deliver stronger business outcomes and organizational alignment

Requirements

• 7+ years prior experience in CPG sales/trade marketing environments
• Experience managing cross-functional commercial initiatives
• Experience leading and developing direct reports
• Strategic thinking with ability to balance high-level planning and detailed execution
• Strong communication, presentation, and stakeholder management skills
• Ability to manage complexity across multiple channels, customers, and business models

Benefits

• In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).