Responsibilities

• Develop and execute channel-specific trade marketing strategies aligned with overall brand objectives and commercial goals.
• Lead retailer marketing plans for key accounts including Ulta Beauty, Sephora, Nordstrom, and premium salon/professional retail partners.
• Translate brand GTM campaigns into impactful retailer-specific programs, promotions, and launch support.
• Drive excellence in retailer activations including in-store merchandising, sampling, seasonal campaigns, retailer-exclusive programs, events, and digital amplification.
• Ensure strong alignment between brand priorities and retailer business objectives.
• Partner closely with Sales/Account teams to support joint business planning and retailer growth strategies.
• Participate in retailer meetings and planning sessions as the marketing lead for assigned channels.
• Develop compelling retailer storytelling, sell-in support materials, and presentation decks for launches and promotional initiatives.
• Identify opportunities to improve visibility, conversion, and share growth across retail partners.
• Monitor competitive activity, retailer trends, and prestige beauty best practices to inform channel strategy.