Responsibilities

• Develop and execute channel-specific trade marketing strategies aligned with overall brand objectives and commercial goals.
• Lead retailer marketing plans for key accounts including Ulta Beauty, Sephora, Nordstrom, and premium salon/professional retail partners.
• Translate brand GTM campaigns into impactful retailer-specific programs, promotions, and launch support.
• Drive excellence in retailer activations including in-store merchandising, sampling, seasonal campaigns, retailer-exclusive programs, events, and digital amplification.
• Ensure strong alignment between brand priorities and retailer business objectives.
• Partner closely with Sales/Account teams to support joint business planning and retailer growth strategies.
• Participate in retailer meetings and planning sessions as the marketing lead for assigned channels.
• Develop compelling retailer storytelling, sell-in support materials, and presentation decks for launches and promotional initiatives.
• Identify opportunities to improve visibility, conversion, and share growth across retail partners.
• Monitor competitive activity, retailer trends, and prestige beauty best practices to inform channel strategy.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or related field or relevant experience.
• 7+ years of experience in trade marketing, shopper marketing, or channel marketing within premium retail beauty, professional haircare, or CPG.
• Strong experience working with premium retail partners such as Ulta Beauty, Sephora, Nordstrom, Bluemercury, professional distributors, or salon channels.
• Proven ability to translate brand strategy, competitive insights, and customer needs into high‑impact in‑market execution.
• Proven success executing retailer marketing programs and managing cross-functional initiatives.
• Experience partnering with both Brand Marketing and Commercial/Sales organizations.
• Proficiency in Microsoft Office Suite, especially PowerPoint and Excel.

Preferred

• Prior people management experience preferred.
• Experience in professional haircare and premium retailers (Sephora, Ulta, Nordstrom, Target), or salon distribution channels, strongly preferred.
• Familiarity with omnichannel retail marketing and digital media activation.
• Experience supporting product launches in premium retail beauty environments.

Benefits

• health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO)