Responsibilities

• Take full ownership of the brand’s visual presence and perception of success in the Convenience & Gas channel.
• Build and own the relationship and strategic alignment with Global Trade Marketing partners, particularly in Channel Strategy and permanent POS development.
• Manage trade marketing budgets with discipline and foresight, ensuring strategic investments and strong ROI across all channel initiatives.
• Build and maintain strong relationships with design and production vendors, managing all work directly with external partners to ensure on-time delivery and adherence to brand standards.
• Collaborate with cross-functional stakeholders to ensure that consumers view Red Bull as a relevant and premium brand within large-format retail environments.
• Lead the end-to-end planning and execution of complex, cross-functional trade marketing programs, ensuring high-impact retail solutions are delivered on time, within budget, and aligned with business priorities.
• Oversee project management frameworks and tools to drive consistency, clarity, and efficiency across all POS and in-store initiatives, while optimizing workflows and resource allocation.
• Translate shopper insights, channel dynamics, and customer needs into actionable project plans that deliver measurable value at retail.
• Continuously evaluate and improve processes, identifying opportunities to streamline execution, enhance agility, and increase the effectiveness of trade marketing programs.
• Develop and implement trade marketing strategies that align with overall business objectives and strengthen brand presence in the marketplace.
• Lead the go-to-market strategy for point-of-sale (POS) in the Convenience and Gas channel.
• Define and enhance the “Look of Success” across large-format sub-channels.
• Manage custom POS requests for assigned channels to ensure alignment and compliance with business strategy, budget, and brand standards across both printed and permanent POS materials.
• Drive trade marketing initiatives through regular market visits and meetings with customers and sales teams.
• Identify key account opportunities and develop and implement appropriate action plans.
• Lead the design and development of insight-driven point-of-sale (POS) solutions that meet the needs of assigned customers, align with shopper behavior, and ensure Red Bull appears as the number one brand in store.
• Address strategic requirements by collaborating with Head Office Trade Marketing and Procurement, Sales, Operations, and Distribution to meet retailer needs.
• Proactively identify new industry innovations and prioritize testing based on business impact and customer needs (e.g., sustainable materials, digital technology).
• Shape and influence the development of new POS tools by driving collaboration with Global Trade Marketing, agency partners, and suppliers, ensuring that RBNA priorities are reflected in all tools and solutions.
• Implement RBNA marketing strategies to enhance retail presence, ensure compliance, and increase point-of-sale (POS) effectiveness.

Requirements

• 5–8+ years of experience in the consumer goods industry, including exposure to retailers, is required.
• Strong skills in planning, prioritization, and project management.
• Exceptional communication skills, including presenting, writing, and collaborating.
• Ability to manage multiple tasks and perform effectively in a fast-paced environment is essential.
• Strong interpersonal skills that enable effective cross-departmental networking.
• Conscientious, with strong attention to detail and a self-starting attitude.
• Creative mindset, with a willingness to question and improve the status quo.
• Strong conceptual thinking and design critique skills.
• Some technical knowledge of POS (point-of-sale) production (print, permanent, and temporary) is preferred.
• People management experience is strongly preferred.
• Experience working with agencies or production suppliers is preferred.
• Proficiency in Microsoft Excel, Outlook, and PowerPoint is required.
• Fully embodies and represents the Red Bull brand.
• Employees may be required to lift and or move up to 25 pounds or more as needed.

Preferred

• Some technical knowledge of POS (point-of-sale) production (print, permanent, and temporary) is preferred.
• People management experience is strongly preferred.
• Experience working with agencies or production suppliers is preferred.
• Proficiency in Microsoft Excel, Outlook, and PowerPoint is required.

Benefits

• This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
• Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)