Responsibilities

• Own and develop the program funnel for MongoDB for Startups: Develop and execute strategies that drive startup acquisition into the program, build effective nurture journeys that increase engagement, and cultivate champion-building programs that turn active participants into long-term MongoDB founder advocates
• Drive startup acquisition through cross-channel campaigns: Design and execute multi-channel demand generation programs to identify and convert high-potential startups in the Bay Area into the MongoDB for Startups program
• Execute founder-focused events that accelerate relationships with the Bay Area ecosystem Develop and maintain direct relationships with founders across the Bay Area, and plan and execute a regional event strategy featuring high-impact founder programming including VC-partnered events, demo days, hackathons, and founder dinners
• Partner with startups to develop content: Work with internal teams and startup customers to surface and develop compelling stories showcasing startups building on MongoDB
• Lead cross-functional collaboration across internal teams: Work closely with Events, Growth Marketing, Marketing Operations, Customer Marketing, and other internal partners to build integrated programs that reach and engage founders at each stage of the funnel
• Measure full-funnel impact and continuously optimize: Define and track success metrics across acquisition, nurture, and champion stages, including program applications, engagement rates, and advocacy outcomes, and use data to continuously refine strategy and programming

Requirements

• Have 6+ years of experience in marketing, demand generation, community, or events roles focused on startups, developers, or technical founders
• Have experience leading projects or programs and collaborating across teams, with the ability to drive initiatives from strategy through execution
• Have experience developing and executing cross-channel marketing campaigns, including familiarity with demand generation strategies and tactics such as paid programs, email nurture, and lifecycle marketing
• Have experience working in or closely with startups or venture capital firms, with a solid understanding of how early-stage companies operate and grow
• Have experience publishing external-facing content, such as blog posts, newsletters, or thought leadership pieces aimed at startup and founder audiences
• Be highly organized and execution-oriented, able to manage multiple initiatives and stakeholders while delivering high-quality programs
• Be data-driven, able to track key engagement metrics and communicate the impact of regional initiatives

Benefits

• From employee affinity groups, to fertility assistance and a generous parental leave policy , we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys.
• MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.