Associate Brand Manager
CooperCompanies
New York, USA (On-site)
$98K/yr - $131K/yrIn-houseFull-timeMid level
4 hrs ago
Sr Manager, Sports Marketing
Huntington Beach, CA (On-site)
$132K/yr – $198K/yrSenior Level7+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive ambassador marketing strategy for a premium sportswear brand, owning program design, execution, and cross-functional partnerships.
- Own end-to-end ambassador program design, recruitment, and activation.
- Strong track record building athlete or ambassador programs and partnerships.
- Experience working cross-functionally with Events, PR, Social, and Sales.
Job Description
Responsibilities
- Develop and lead a comprehensive ambassador marketing strategy aligned with brand and business goals.
- Identify and prioritize key ambassador segments, emerging talent, lifestyle creators, and industry tastemakers.
- Establish clear KPIs to measure brand awareness, engagement, and ROI.
- Build scalable frameworks for recruitment, onboarding, activation, and performance tracking.
- Oversee ambassador campaigns, product seeding initiatives, tournament activations, and experiential moments.
- Ensure ambassadors authentically represent the brand across social, events, and media opportunities.
- Partner with Events, PR, Social, and Sales teams to maximize storytelling.
- Leverage ambassador content and relationships to expand reach beyond the traditional golf audience.
- Lead and mentor team members supporting ambassador marketing initiatives.
- Foster a culture of accountability, collaboration, and continuous improvement.
- Manage budgets, contracts, and external partnerships.
- Serve as the primary point of contact for key ambassador relationships.
- Negotiate contracts and manage partnership agreements.
- Communicate clearly and consistently with internal stakeholders and external partners.
- Present strategy, performance insights, and recommendations to executive leadership
Requirements
- 7+ years of experience in sports marketing, influencer/ambassador marketing, or brand partnerships
- Proven experience building and leading ambassadors or athlete marketing programs.
- Deep understanding of golf culture and the evolving sports/lifestyle landscape
- Proficiency in Microsoft Applications (Excel, PowerPoint, Word)
- Excellent communication, negotiation, and presentation abilities
- Ability to manage and mentor a team.
- Ability to manage multiple projects simultaneously.
- Ability to work effectively and collaboratively with cross-functional teams and stakeholders.
- Highly motivated self-starter who can comply with numerous deadlines and evolving priorities.
- Ability to think strategically while executing tactically.
- Strong organization, attention to detail, and follow-up skills
Preferred
- The ideal candidate is a strategic thinker, strong communicator, and collaborative leader who understands how to translate relationships into measurable brand impact.
TravisMathew
Founded in 2007, TravisMathew draws its inspiration from all aspects of Southern California culture and lifestyle. Our focus on making premier men’s apparel for work and play has cemented our foothold in the sportswear world. Over the past several years, TravisMathew has been leading the way in quality and active-wear design. We remain committed to constant innovation and discovery to bring the best to our customers. We’re throwing a party, and you’re invited.
Founded in 2007
Huntington Beach, California, USA
700 employees (110 in marketing)
