Sr Manager, Sponsorship Consulting

New York City, NY (Hybrid)

$72K/yr – $96K/yrSenior Level5+ years expFull time

Posted 2 days ago

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Job Summary

Own and manage Formula 1 sponsorship activation for a client, leading strategy, multi-workstream account planning, stakeholder relationships, and activation delivery while overseeing assets, budgets, and creative approvals.

Job Description

Responsibilities

  • Manage day-to-day execution of a client's Formula 1 sponsorship rights, ensuring effective utilization of all partnership assets available to the client.
  • Drive partnership strategy, leveraging an understanding of the property landscape to identify opportunities for client growth and optimization.
  • Build and maintain strong relationships with senior client stakeholders to support collaboration, alignment, and client satisfaction.
  • Lead account planning and client management activities while ensuring organized execution across multiple workstreams.
  • Maintain all tracking documents to a high standard, ensuring information is accurate, current, complete, and clearly communicated to relevant stakeholders.
  • Develop a strong understanding of the client's business, strategy, activation approach, and competitive landscape.
  • Oversee relationships with rightsholders to help develop effective and impactful marketing partnerships.
  • Manage internal resources responsible for developing key documents, including activation plans and POVs, ensuring all materials are client-ready.
  • Apply knowledge of integrated marketing, including social media, content marketing, influencer strategies, and promotional programs, to support partnership activation.
  • Maintain oversight of all activation programs, including annual and event-specific budgets, while adhering to internal financial guidelines.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 5-7 years of experience in sponsorship marketing, partnership marketing, sports marketing, account management, or a related field.
  • Experience working with premium global brands and sports or entertainment properties.
  • Demonstrated ability to communicate effectively with colleagues, senior leaders, talent, and clients across a variety of audiences.
  • Ability to present ideas and collaborate effectively in team environments while providing and receiving constructive feedback.
  • Demonstrated commitment to continuous learning and staying informed about industry trends and best practices.
  • Ability to contribute to team initiatives, events, and collaborative activities that support an inclusive and positive work environment.

Preferred

  • Preferred: Experience working in Formula 1 on the brand, agency, or property side and/or familiarity with the Formula 1 ecosystem.

Benefits

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
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