Responsibilities

• Own the organic social strategy and execution across Instagram, TikTok, YouTube Shorts, and emerging platforms.
• Manage and execute the social media content calendar, ensuring consistent brand voice and alignment with integrated campaigns, product launches, and key brand moments.
• Develop platform-specific strategies rooted in audience insights, content performance, and brand priorities.
• Define content pillars that ladder into integrated campaigns, product launches, and brand moments.
• Translate integrated briefs into social-native narratives and content formats.
• Establish KPIs across engagement, reach, saves, retention, and community growth — and iterate based on data.
• Concept, script, and oversee production of short-form video and static content.
• Personally create and/or direct creator-style content that feels native, credible, and culturally fluent. You are comfortable and confident on camera, serving as a consistent, credible presence in social content.
• Work closely with the Science Communications team to translate research, clinical results, and R&D insights into compelling storytelling.
• Build recurring formats and franchises that make OneSkin’s science memorable and shareable.

Requirements

• 6–8+ years of experience in social media strategy and content creation, ideally within beauty, wellness, or science-driven categories.
• Proven track record growing social platforms through strategic, insight-led content.
• Strong on-camera and/or content production experience (short-form video highly preferred).
• Deep understanding of Instagram, TikTok, YouTube Shorts, and emerging social platforms.
• Experience translating technical or scientific information into engaging consumer content.
• Strong editorial instincts and an eye for culturally resonant storytelling.
• Ability to operate both strategically and tactically — you can build the roadmap and execute it.
• Highly organized, detail-oriented, and comfortable in a fast-paced growth environment.