Responsibilities

• Social Media Strategy & Planning
• • Implement and execute a comprehensive social media strategy for DC United, Audi Field and its subsequent channels to grow audience engagement and brand visibility.
• • Collaborate with internal stakeholders to align social media plans with marketing, sales, partnerships, and community initiatives.
• • Stay updated on industry trends, platform updates, and best practices to ensure the organization remains at the forefront of digital innovation.
• Content Creation & Management
• • Plan, create, and post high-quality, engaging, and on-brand content across all platforms, including Instagram, TikTok, Twitter, Facebook, LinkedIn, and YouTube.
• • Manage social media calendars to ensure timely and consistent content aligned with organizational priorities, including matchdays, promotions, and events.
• • Collaborate with the creative and video production teams to produce multimedia content, such as graphics, videos, and GIFs.
• • Develop a distinct voice for each platform that resonates with target audiences while maintaining overall brand consistency.
• Community Engagement & Growth

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience working with a professional sports team or entertainment venue.
• Familiarity with Major League Soccer (MLS) and the soccer landscape
• The selected candidate must be able to successfully pass a background check

Preferred

• Proven experience managing social media accounts, preferably in sports, entertainment, or a fast-paced industry.
• A proven proficiency in analyzing social media performance for strategic growth.
• Deep understanding of social media platforms, trends, and algorithms, with a proven ability to grow audiences and drive engagement.
• Strong writing and storytelling skills, with an understanding of tone, voice, and audience.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
• Experience with basic graphic design and video editing software is a plus.