Sr Manager - Social Media at American Eagle Outfitters | New York City, NY | $130K/yr – $145K/yr

Sr Manager - Social Media

New York City, NY (Hybrid)

$130K/yr – $145K/yrSenior Level8+ years expFull time

Posted 3 months ago

Job Summary

Own social strategy and execution across platforms for a youth-focused brand, owning planning, performance, and team/agency management, with emphasis on community building and industry-leading moments.

Strategy & Content: Lead cross-functional seasonal planning and platform-specific social design to drive brand/product love.
Measurement & Optimization: Define KPIs, social listening, reporting cadence, and adjust strategies based on channel performance.
Team & Agency Management: Manage social team, external agencies, and mentorship of community management practices.

Job Description

Strategy: Builds scroll-stopping platform specific social designs to drive brand/product love & community. Lead seasonal social media planning across brand campaigns, drops and collaborations by partnering with cross-functional teams including brand, creative, PR/influencer, media, creative etc.
Execute: Develop and execute AE’s comprehensive social media strategy including KPIs that defines the target audience, tone of voice, content mix, posting frequency, and distribution channels for each platform. Brief in the creative team as needed and know what internal shoots are happening for key marketing calendar moments.
Measure Success: Define overall social and analytics reporting including social listening. Determine reporting cadence to show success and opportunities for growth — ensure we are meeting KPIs and adjusting as needed. Conduct regular analysis and reporting on channel performance metrics and communicate changes to overall strategies that need to be made. Partner with the media team on developing an organic paid strategy with reporting cadence.
Manage: Manage social media team, approve weekly calendar, analyze performance, and achieve marketing objectives and priorities. Manage existing external agency relationships — and source and onboard new resources.
Community Support & Engagement: Guide and mentor team on brand-building community management strategies and day-to-day customer service excellence.
Innovate: Always identify headline generating opportunities to ensure AE maintains its best-in-class presence via innovation and industry first moments.
Stay up to date on industry trends, best practices, customer feedback, and emerging platforms to optimize social media campaigns and initiatives. Manage all cultural ad hoc requests by partnering with creative.

American Eagle Outfitters

AEO est une filiale industrielle du Groupe Eiffage Route de la Région Ile-de-France Centre Ouest.Cette filiale regroupe sous cette identité 3 usines de fabrication d’enrobés situées en Région Bretagne et Région Normandie :-Bellengreville-Sainte Honorine la Chardonne-Plémet

Sainte-Honorine-la-Chardonne, Normandy, FRA

8 employees (2 in marketing)

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