Responsibilities

• Own social content creation across platforms; write and produce posts with a multi-channel strategy.
• Experiment with brand voice to push human, interesting content and rigorous testing.
• Develop authentic executive content with the CMO and leadership for a credible online presence.
• Shape narratives and co-produce scripted video series and multimedia content.
• Manage the content calendar and editorial ops with product and demand-gen coordination.
• Translate DeepWaste framework into content that engineers respect and non-engineers feel.
• Create content optimized for humans and AI search, adapting to AI distribution.
• Measure content performance in HubSpot and Amplitude; iterate to sharpen results.

Requirements

• 5–8 years in content, social, or brand; B2B SaaS experience a plus
• A portfolio that shows range: posts that performed, formats you invented, experiments that failed interestingly
• Proven ability to write for technical audiences without losing the humans in the room
• Experience owning social content end-to-end — strategy, creation, publishing, analysis
• Comfort with AI content tools as part of your core workflow, not as an afterthought

Preferred

• Background in cloud infrastructure, DevOps, FinOps, or developer tooling
• Experience producing or scripting video content
• Active presence in technical communities — Reddit, GitHub, Discord, X
• Built a content program from near-zero and know what that actually takes
• Have opinions about what makes B2B content terrible — and have fixed it

Benefits

• Well-funded, growth-stage company with real customers and strong engineering credibility
• Small, senior marketing team — your work ships, gets seen, and matters immediately
• A culture that takes the problem seriously and itself lightly
• Hybrid from Boston or NYC — we care about output, not face time