Responsibilities

• Own the Content Engine. Lead organic content strategy across TikTok, Instagram, and YouTube Shorts with a clear POV on what ColourPop should be known for in culture. Build and manage a contracted creator roster to drive variety and velocity simultaneously. No more batch-and-post cycles. And when the moment calls for it, you pick up the camera yourself — you can film, edit natively, and post content that performs.
• Function as a Hybrid Creative Art Director. You’re not just scheduling content — you’re shaping the visual and cultural language of ColourPop’s social presence. Brief creators with a specific aesthetic vision, push back when the work isn’t there yet, and know the difference between content that lands and content that just looks okay.
• Build Cultural Cachet. Make ColourPop mean something in culture — show up at the right moment, in the right format, with the right creator, before anyone else gets there. You understand how cultural heat is built and compounded, and you have a track record of doing it.
• Rebuild & Own the Ambassador Community. Bring the ColourPop community back to life. Build and manage an always-on ambassador program — a curated, active community of devoted Colour Lovers who create, advocate, and amplify. This isn’t a gifting list. It’s a living ecosystem you own and grow.
• Lead Trend Detection & Activation. Build a real trend radar — sounds, formats, creator behavior, competitor moves — and turn it into a weekly activation shortlist the team executes within 48 hours. Know the difference between a trend worth jumping on and noise, and make that call fast.
• Build the Creator & Community Ecosystem. Build community relationships with a bias toward authentic brand fit and engagement. Partner with TikTok Shop and affiliate teams on creator crossover.
• Revenue Accountability. Track engagement, saves, shares, reach, and EMV — and use them to make better decisions the following week. Come to every business review with a clear story: what the data says, what it means, and what we do next.
• Build the Playbooks. If a process doesn’t exist and it should, create it. Own the frameworks for trend activation, creator briefing, ambassador/community management, and campaign extension into organic social.
• Multi-Hat Mentality. You don’t clock out at the edge of your role. When something needs to get done, you do it — and you’re energized by the range, not depleted by it.