Responsibilities

• Own end-to-end global marketing strategy for Masimo's Service portfolio for all sales channels.
• Partner with Global Sales and Technical Service to understand current customer needs and translate insights into effective marketing initiatives.
• Develop strong relationships with regional channel partners to ensure alignment between strategy and commercial execution.
• Conduct in-depth research and regular monitoring to understand customer needs, market dynamics, trends, and the competitive landscape to inform portfolio and marketing strategies and identify growth opportunities.
• Partner with Global Sales and Technical Service teams to understand current customer needs and translate insights into effective marketing initiatives.
• Build clear, differentiated value propositions and messaging tailored to key audiences across global markets.
• Elevate brand presence and Sales Effectiveness through development and maintenance of downstream marketing materials, including collateral and sales tools, to drive service adoption and retention within various regions.
• Plan and deliver targeted campaigns to enhance customer acquisition and loyalty.
• Measure success and drive results using data, insights, and KPIs.
• Provide support and training to internal teams.

Requirements

• 5+ years of marketing experience in healthcare, medical devices, or related industries.
• Experience launching, managing, or implementing service solutions for healthcare, medical devices, or related industries.
• Proven track record in downstream or product marketing, with demonstrated success driving commercial outcomes.
• Strong ability to analyze data, interpret customer insights, and prepare reports.
• Continuous Improvement mindset.
• Excellent communication and presentation skills for engaging diverse audiences.
• Creative and results-oriented, with a focus on delivering measurable impact.
• Collaborative team player able to work effectively across functions and geographies.
• Adaptable and proactive, thriving in a fast-paced, evolving environment.
• Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or a related field. Advanced degree is preferred.

Preferred

• 7+ years of marketing experience in healthcare, medical devices, or related industries.
• Strong understanding of healthcare industry dynamics and customer needs.

Benefits

• Masimo offers benefits such as Medical, Dental, Vision, Life/AD&D, Disability Insurance, 401(k), Vacation, Sick, Holiday, Paid Maternity Leave, Flexible Spending Accounts, Voluntary Accident, Critical Illness, Hospital, Long-Term Care, Employee Assistance Program, Pet Insurance, On-site wellness clinic, fitness center, and cafe. All benefits are subject to eligibility requirements.