Responsibilities

• Develop an SEO content calendar that aligns with enterprise priorities, new product launches, marketing and social initiatives, and key seasonal events such as Black Friday to guide optimization efforts
• Oversee partnerships with third-party content vendors to ensure all copy is high-quality, SEO-optimized, and drives incremental traffic
• Track, measure, and report on the impact of SEO strategies in increasing traffic and driving organic revenue
• Represent SEO content strategies in cross-functional meetings and workgroups to ensure alignment and visibility across the business
• Regularly audit and analyze existing content to maintain freshness, relevance, and competitiveness
• Stay current on digital marketing and SEO trends, share insights with the team, and lead SEO education and training across the organization
• Recruit, train, and manage a team of SEO category specialists and content writers responsible for executing day-to-day SEO activities
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
• In addition to the essential duties mentioned above, other duties may be assigned

Requirements

• Bachelor’s degree or equivalent work experience in a related field; MBA preferred
• 5+ years of experience in SEO and online marketing in-house (preferred) or at an agency/consultancy
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel; occasionally required to move about the workplace and reach with hands and arms; requires close vision
• Able to work a flexible schedule based on department and company needs
• Technical Proficiency: Experience with SEO tools and platforms such as Google Search Console, BrightEdge, and SEOClarity

Preferred

• MBA preferred
• Copywriting experience is a significant plus
• Creativity: copywriting experience significant plus

Benefits

• Comprehensive health and wellness coverage
• 401(k) match
• Paid time off and eight paid holidays
• Continuous learning and leadership development
• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement
• Access the full menu of benefits offerings here
• Join one of our Colleague Resource Groups and make a difference through our volunteer opportunities