Responsibilities

• Leads the expansion, governance, and integration of trade promotion optimization tools, frameworks, and analytical standards across all Home Market channels.
• Acts as the business owner and steward of next-generation TPO capabilities, maintaining and evolving the business roadmap in partnership with external teams and system stakeholders.
• Partners with customer planning and sales teams to embed TPO-informed guardrails and recommendations—including promotional sequencing, pricing thresholds, value-of-week guidance, and cross-category considerations—into annual and in-year planning routines.
• Shapes and refines promotional guardrails in partnership with Home Market Pricing teams, ensuring cross-channel coherence and alignment with enterprise RGM strategies.
• Translates advanced TPO analytics (e.g., promotional frequency, discount depth, mix, price guardrails, offer type and messaging performance) into clear insights and recommendations for customer planning teams.
• Leads post-event ROI reviews and develops playbooks to improve effectiveness across discount depth, offer structures, messaging, quantities, and cross-portfolio promotions.
• Identifies profit, revenue, and volume optimization opportunities through thoughtful interpretation of complex and evolving datasets.
• Serves as a key business liaison with The Coca-Cola Company, CONA, and other bottlers to align on TPO strategy, best practices, and governance, while leading the analytical and preparatory work supporting system-level forums.
• Leads alignment, testing, coordination, documentation, and change management associated with enhancements to advanced TPO capabilities.
• Leads onboarding, training, and continuous capability development for Commercial, RGM, and Sales teams on TPO strategy, tools, and analytical interpretation.

Requirements

• Bachelor’s degree (4 years in Finance, Accounting, Business Administration, or Marketing)
• Experience in Revenue Growth Management, Trade Promotions, Pricing, Category Management, or CPG Analytics.
• Experience supporting annual planning, pre-planning, or commercial calendar management.
• Demonstrated ability to lead change and drive adoption across complex, matrixed organizations.

Preferred

• Knowledge acquired through 7 or more years of relevant professional experience.
• Demonstrated ability to influence cross-functionally and challenge decisions constructively.
• Deep understanding of trade promotion mechanics, including discount depth, frequency, offer structures, messaging, and cross-portfolio promotions.
• Solid project management capabilities.
• Comfortable working with data and insights across Microsoft Office tools, Power BI dashboards, and in-house analytical systems.

Benefits

• Career Growth: Clear pathways to advance and develop your career
• Competitive Benefits: 401(k) match + health coverage + employee stock purchase plan
• Purpose-Driven: Create meaningful impact in the communities you serve
• Professional Development: Dedicated training + personalized mentorship